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The Director of Marketing Operations will play a critical role for Lattice by supporting the execution and measurement of all marketing initiatives. Reporting to the VP of Revenue Marketing, this role is a significant and strategic partner in understanding Lattice’s go-to-market effectiveness across marketing and sales, and in managing and analyzing data to fully understand marketing ROI. Critical stakeholders and business partners for this role will be leaders across marketing, sales, account management, revenue operations, business analytics, finance, and legal/security. As such, the role requires exceptional project management skills, the ability to clearly communicate to non-technical stakeholders, and proven ability to present to senior/executive leadership. Beyond this, the role is fully responsible for the development, effective usage, and ongoing optimization of all platforms and systems in our martech stack, including Marketo, ABM tools, live and virtual event platforms, analytics tools, and more.

Responsibilities:

• Manage Marketing Operations team to guide priorities, allocate resources and establish cross-team strategy on technology governance, forecasting/analytics, and strategic projects
• Support the marketing team in efficient and intelligent campaign execution via optimized processes, platforms, and data infrastructure/access
• Build and support a sophisticated, sustainable, cost-effective, and integrated marketing tech stack optimized for distributed usage
• Partner closely with marketing, sales leadership and Revenue Operations to continually improve and refine lead capture, lead scoring, lead flow process, and ensure optimal flow through the lead lifecycle
• Analyze marketing campaign effectiveness and ensure marketing contributions to the business are adequately attributed and tracked through all stages of the funnel
• Deliver quarterly, monthly and weekly reports for a variety of audiences, including C level, GTM teams, regional marketing teams, global teams, program managers, and more
• Build infrastructure to support ongoing privacy and compliance-related initiatives and ensure Marketing team compliance with all Lattice privacy & data security policies

Requirements:

• 10+ years of marketing operations experience
• 5+ years of management experience with a passion for coaching/development
• Deep expertise with marketing technology including Marketo, Salesforce, and Bizible
• Familiarity with data warehouses (Redshift, Snowflake), SQL, and ETL
• Affinity for a fast-paced and high-growth environment
• Out-of-the-box, problem-solving mindset
• Strong leadership and communication skills to drive strategic recommendations, articulate trade-offs and communicate priorities, results, and plans
• Experience working cross-functionally and managing senior-level stakeholders, both technical and non-technical
• Experience with internationalization, localization, and regional-specific privacy regulations and postures
• Experience with a range of B2B SaaS business models and metrics
• A strong contributor to team culture and alignment with Lattice values

You might be an exceptional candidate if:

• You’ve got experience working with Outreach, Demandbase, Sendoso, Splash, Gainsight, and Pendo
• You have experience working with BI Tools (Looker, Tableau), especially the ability to build stakeholder-facing Looker dashboards
• You are up-to-date with the latest trends and best practices in marketing operations and marketing technology, and actively seek growth and learning opportunities.
• You consider yourself an expert in SMB SaaS marketing best practices, including understanding the nuances of tech requirements
• You are customer obsessed and understand the need to put customers at the center of all programs and engage with them seamlessly across all touch points in real-time
• You have a competitive spirit with a strong bias for action for constant rapid testing, learning and improvement