We envision a world where everyone gives their pet the best care possible.
We believe it should be easy for pet parents to do the right thing. At Pawlicy Advisor, personalized advice from the most trustworthy experts ensures pets get the best care possible.
We’re looking for a senior email marketing manager / conversion copywriter to join our early-stage team and help us bring transparency to pet health.
As the first email/copy specialist, you’ll be joining a tight-knit marketing team of two composed of the director of marketing and the content manager - soon to be a team of five with the addition of this role, a social/community specialist, and an SEO specialist. You will work directly with the entire company to help build a massive business that positively impacts the lives of millions of pet parents. You should love animals and be excited to work at a company focused on improving their health.
This job is perfect for someone who thrives as an individual contributor and is excited to rapidly scale into a leadership role as we grow our marketing organization over the next 12 months.
What You Will Do
- Work directly with the Director of Marketing to define the email & SMS touch points of Pawlicy Advisor
- Research both qualitative and quantitative data in order to drive insightful and evidence-based email marketing decisions, including but not limited to user interviews, audience research, and existing data analysis
- Write copy that converts - capturing attention, addressing objections, and inspiring action
- Improve re-marketing communication to boost overall conversion
- Manage newsletters, campaigns, and offer funnels to maximize value of every touchpoint
- Collaborate closely with company leadership, design, PR, social, editorial, and our other teams to help veterinarians and pet parents ensure their pets get the best care possible
About Pawlicy Advisor
We believe it should be easy for pet parents to do the right thing. At Pawlicy Advisor, personalized advice from the most trustworthy experts ensures pets get the best care possible.
Pawlicy Advisor is a fast-growing, fully-remote, venture-backed startup focused on helping pet owners around the country find the right health products for their pets, starting with pet health insurance. Pet insurance’s popularity is growing rapidly as pet owners seek protection from the high cost of veterinary care. Our pet insurance marketplace takes into account a pet’s breed-specific health risks to help people find the right policy and avoid relevant coverage exclusions. We also save pet owners money by analyzing pricing differences and premium increases over the lifetime of an animal.
We market to pet parents through a number of channels, but the partners we value the most are veterinarians. Vets want people to have pet insurance because it increases the chance a pet parent will be able to afford the cost of treatment, but they don’t know what providers to recommend, and they don’t want the liability associated with recommending a specific brand. Pawlicy Advisor partners with 1,000’s of vet offices across the US to help simplify the treatment financing conversation.
FAQ
***Where is the Pawlicy Advisor team located?
Pawlicy is headquartered in NYC and the majority of the team operates remotely.. Some of us are in the NYC area, but most of the team is pretty spread out (Georgia, California, North Carolina, etc). We do company off-sites on a regular basis where we fly the whole team out to a fun destination and spend a few days team building. Our recent off-sites involved paddle boarding, ropes courses, dinners catered by famous chefs, skeet shooting, rock climbing, and some early morning yoga. We can’t wait for the next one :)
***How large are you as a business?
At the time this job post was written, we’re 12. By the end of 2022 we expect to be at least double that size. Happy to talk more about it in person but below are a few stats to get you excited:
- 1000’s of veterinarians are using our product every day to help educate their clients about treatment financing options
- We account for a meaningful percentage of the total pet insurance sold in the US
- We’ve raised $19M in venture capital to date
***How does Pawlicy Advisor make money?
We're a licensed insurance agency so we get paid a commission by the pet insurance company when we help pet parents buy a plan for their pet. These commissions are already priced into the cost of pet health insurance so they’re not paying extra to work with us.
Requirements
- 3+ years experience in email marketing & conversion copywriting
- A self-starter who is excited to build your own marketing roadmap. You love using customer research to steer your copywriting
- You love creating and experimenting with messaging to find what resonates most
- Experience improving conversion rates and growing an engaged email audience
- Possess a proven track record of success
- A passion for user research & copywriting
- You’re excited to wear multiple hats and contribute as an email marketer, growth strategist, and conversion copywriter
- You’re opinionated and thrive when given the opportunity to own the problem and solution
- You're legally authorized to work in the United States
- Must feel comfortable with a work-from-home environment
Benefits
- Competitive salary
- Startup equity grants
- Unlimited vacation, flexible work schedules. We’re focused on your output, not how many hours you spend at your desk
- Top-tier Health, Dental, Vision insurance
- 401k employer contributions after your first year with the company
- Work from anywhere! We’re fully remote
- The chance to have a massive impact at a well-funded, venture-backed startup and help build a billion-dollar business
We are an equal opportunity employer. If you love pets and think you'd be a great fit, please apply!
