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Job Details
About the team
As a Growth Marketing leader on the Agent Marketing team, you’ll help real estate agents unlock the full value of Zillow’s products and services so they can grow their businesses with confidence. This team is essential to the success of Zillow’s agent ecosystem, and the B2B Growth Marketing leader will shape how we attract, empower, and elevate the top agents who drive our business forward.About the role
The Director of B2B Growth Marketing will shape the growth engine for our most valuable customers, defining how they discover, adopt, and scale our products. This is a rare opportunity to build a high-impact marketing function from the ground up and influence both product direction and revenue strategy.
You will get to
Own the growth engine by designing and executing multi-channel demand generation campaigns that target, engage, and convert our highest-value Ideal Customer Profile and strategic accounts.
Build and scale an advanced Account-Based Marketing (ABM) practice that includes account prioritization, personalized campaigns, intent-driven outreach, executive-level engagement, and cross-functional orchestration with sales and customer success.
Drive post-acquisition adoption and expansion campaigns (onboarding, nurture, upsell, cross-sell) that accelerate product activation, value realization for customers, and long-term usage within our strategic customers.
Develop and manage key performance metrics across acquisition funnel and customer engagement journey and continuously optimize campaigns based on data, insights and ROI.
Partner closely with Sales, Customer Success, and Sales Operations to ensure seamless lead handoff, pipeline acceleration, and adoption/usage of our products within acquired accounts.
Lead and mentor a high-performing team focused on strategic account B2B acquisition & adoption, fostering a test-and-learn culture, rigorous experimentation, and strong cross-team collaboration.
Who you are
10+ years experience leading B2B growth or revenue marketing function for enterprise/top-tier accounts (especially SaaS/technology) including demand generation and account based marketing.
Strong experience with account-based marketing strategies and executing campaigns tailored to specific accounts/personas.
Proven success driving revenue outcomes for SaaS companies
Deep expertise in demand generation tools, metrics, and full-funnel performance measurement.
Solid ability to collaborate with our frontline teams to align marketing efforts with business goals and customer success.
Experience running experiments (A/B testing, funnel optimization), and translating insights into action.
Excellent communication and leadership skills; ability to build, lead, inspire a cross-functional team.
Experience working in a dynamic, growth-oriented environment — comfortable balancing strategic thinking and hands-on execution.
Get to know us
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The work we do helps people get home. At Zillow, we’re building what’s next - smarter tools, simpler experiences, and a housing journey designed... Read more