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Business Engineering at Meta - The Inside Scoop


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Behind-the-scenes with Meta's Business Engineering Team in the APAC region.

🎙️ During a virtual networking event, we heard from Meta's Business Engineering team on how they’re shaping the way people and businesses connect in the APAC region. They talked about their joys, challenges, and day-to-day work collaborating with businesses, developers, and other stakeholders to foster economic growth across the region.

👀 Plus, they shared insights on achieving success, overcoming challenges, and the resources and initiatives from Meta that enable women to thrive in business engineering roles.


  • 5:00 PM SGT - Welcome Note
  • 5:05 PM SGT - Introduction to Business Engineering at Meta
  • 5:15 PM SGT - Panel Discussion Featuring:
    • Esther G., Partner Engineer
    • Richa M., Developer Support Engineering Manager
    • Shue Ching C., Solutions Engineering Manager
    • Moderator: Adina B., Partner Engineer
  • 5:45 PM SGT - Q&A
  • 6:00 PM SGT - End of Event

About Meta: The Facebook company is now Meta. Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

About PowerToFly: PowerToFly is a women-run startup that works with companies to identify skilled professionals they’d like to network with. Over the past few years, we’ve produced 1,000+ events across the world with brands like American Express, Microsoft, Deloitte, and Slack, which have resulted in countless hires.

Meet The Speakers

Esther G.
Esther G.
Partner Engineer

Esther is a Partner Engineer in Games Partnerships in Singapore. Her day-to-day responsibilities include working closely with external game developers to integrates games to the platform as well as with internal teams such as Product Engineering, Strategic Partner Managers and Partner Operation Managers. This includes providing technical feedback from partners to our product teams and building out internal tools to support our developer and gaming creator ecosystem.

Prior to this role, Esther was Partner Engineer in Media Partnerships and before that, she worked at TIBCO as a technical consultant and also in NCS where she took on various roles across Presales, Development and Team Lead.

Outside of work, Esther enjoys knitting & crocheting and most recently, playing Beat Saber on Oculus as a form of exercise.

Richa M.
Richa M.
Developer Support Engineering Manager

Richa is the Developer Support Engineering Manager for the Singapore team. She supports DSE team regionally and works closely with other regional team based in Dublin and Sunnyvale with DSE.

Richa relocated to Singapore in January 2021 upon joining Meta. Prior to her current role, Richa worked in multiple roles in Banking Technology companies such as HSBC and JP Morgan Chase. She enjoys supporting her team, developing talent and working with stakeholders in her current role.

Outside of work, Richa is passionate about practicing and promoting fitness. She is active in CrossFit, swimming, yoga and cycling. She leads Lean In Fitness circle for women and mentors students who aspire to build their careers in technology.

Shue Ching C.
Shue Ching C.
Solutions Engineering Manager

Shue Ching is the regional lead for the Solutions Engineering team in APAC. His team works closely with the APAC small-medium businesses in helping them to integrate with Meta advanced solutions so that the businesses can get the most business outcomes through Meta solutions. The team has successfully built out several strong turnkey solutions that greatly help the businesses easily integrate with Meta solutions without the need for technical resources.

Shue Ching has been in his current role with Meta for over 5 years. Before joining Meta, he worked at local Singapore companies such as A*STAR, NCS. In his free time, Shue Ching enjoys running, reading and playing video games.

Adina B.
Adina B.
Partner Engineer

Adina is a Payments Partner Engineer based in Singapore. Her work mainly focuses on integrations with partners from all over the APAC region. Her day-to-day tasks are varied and range from having technical deep dives and scoping sessions with partners to getting her hands dirty with actual coding.

Prior to joining Meta in 2018, Adina was based in Japan where she worked for Salesforce and Rakuten. Her roles included helping partners build solutions on top of the Salesforce platform and develop a tokenisation solution at Rakuten.

In her free time Adina enjoys wakesurfing, listening to audiobooks, and trying out new dishes and cuisines.