THE DIVERSITY OF LATINIDAD
Start the day right with a virtual networking hour where we pair you with another attendee using the latest “Gatheround” technologies. If you're shy, we understand. That’s why we're doing the work to make the intro happen, and we'll help the conversation flow with questions too. And perhaps you'll be paired with one of our amazing (hiring) sponsors!
The Diversity of Latinidad
Latinx, Latino, Hispanio, Latine — these terms can all mean widely different things. As part of the greater movement for economic and social equality of people everywhere with Latin American heritage, it’s important to recognize these differences. In this talk, Licy Do Canto, Managing Director of APCO Worldwide’s Washington DC office, and moderator Katharine Zaleski, PowerToFly’s Co-Founder and President, will discuss the ethnic intersections of latinidad, and its implications for Latinx and non-Latinx professionals.
Managing Director, Washington D.C., APCO Worldwide
Licy Do Canto, a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide's Washington D.C. office headquarters and mid-Atlantic region lead. A well respected expert in public health and health care policy, with nearly three decades of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Mr. Do Canto is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.
Mr. Do Canto has held a wide range of positions and has worked across diverse sectors and industries over the course of his successful career, making him uniquely qualified to understand and support leaders and organization to successfully navigate both the opportunities and the diplomatic, technical, and multifaceted industry challenges with which they are confronted. Mr. Do Canto has vast inside knowledge of the Washington political process, and deep substantive experience on a wide range of public policy issues from public health, health care and social impact to immigration, trade and economic development.
Katharine Zaleski was named one of Fast Company’s Most Creative People in Business after launching PowerToFly, the platform fast-tracking economic equality through upskilling and connecting underrepresented talent to roles in high-visibility sectors.
PowerToFly assisted two million people who came to the platform in 2021 through job opportunities, networking and virtual events across the world's largest employers.
Prior to co-founding PowerToFly, Katharine was the Founding Managing Editor of NowThis; the Executive Director of Digital for The WashingtonPost; and the sixth hire and Head of News for The Huffington Post. She writes for major publications, including The New York Times, Fortune, Forbes and Quartz and has appeared on TODAY, Good Morning America and numerous outlets. Katharine lives in New York with her family where she is a Term Member of the Council of Foreign Relations and a frequent kite-surfer on Long Island and New Jersey’s under-appreciated beaches.
The Diversity of Latinidad
Diversity is a business asset not because it makes businesses look good, but because it brings multiple strategic strengths to the business. Knowing what strength you bring to the table and how to spotlight that strength to boost your career. In this fireside chat, hear from KnowB4 Sales Rep Dario Tedesco about how to emphasize what makes you unique, and how to bring your authentic self to work in a way that will catapult your success.
Giuliana Macedo, in other words, "G" is a Team Expansion Specialist at KnowBe4. She recruits talent to join KnowBe4's sales team both domestically and in LATAM. G started at KnowBe4 as an administrator a little over a year ago and has since been promoted twice to her current position. G is a Brazilian American who speaks Portuguese, Spanish, and English. She is the Community and Events Manager of KnowBe4's Latino employee resource group, Vamos! In her free time, when she is not thrifting, she likes to take care of her plants and her cat, Malachi!
The Diversity of Latinidad
It’s a sad fact that half of new businesses fail within the first five years, giving you a 50/50 chance of success. Why is this the case, and what can you do to make sure your small business not only survives, but grows? In this Spanish-language talk with Carlos Liriano, former banker and Latino Program Director of the Carolina Small Business Development Fund, learn the key areas to focus on in order to ensure you’re in the fortunate 50%, the difference between businesses that succeed and those that fail, and how to gain the satisfaction of watching your business grow over time.
Carlos serves as board member at Diamante, Inc., Centro Para Familias Hispanas and is the Board Chair for the North Carolina Hispanic Chamber of Commerce. He was recently appointed to serve a two years term as a representative with the Hispanic & Immigrant Affairs Board with the City of Raleigh.