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VP, Global Marketing Strategy and Ops

GoTo Remote Full Time Senior
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ABOUT LOGMEIN

LogMeIn, Inc. builds category-defining products that unlock the potential of the modern workforce, making it possible for millions of people and businesses around the globe to do their best work, whenever, however, and most importantly, wherever. LogMeIn is a pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement and has become one of the world’s largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue, and more than 2 million customers worldwide who use the company's software as an essential part of their daily lives.

LogMeIn provides cloud-based collaboration and connectivity products and services in three business categories: communications and collaboration; customer engagement and support; and identity and access. Its solutions include online meeting and screen sharing, secure remote access, outsourcing customer service, and password security capabilities. The company derives revenue from subscription fees to its cloud offerings and professional services fees.

Simplifying how people interact with each other and the world around them to drive meaningful insight, deeper relationships and better outcomes for all has helped LogMeIn grow to become one of the world’s top 10 SaaS companies with a leadership position in every one of its markets.

With a platform that supports tens of millions of daily users, over a billion customer interactions, and twenty billion voice minutes per year, LogMeIn has not only capitalized on but helped invent the modern way of working – flexible, dispersed, mobile, efficient, and productive. Their easy-to-use products are adopted by professionals and leveraged by small to medium-sized businesses the world over who are looking for increased insight into their customer's journeys, simpler internal and external collaboration, and a more empowered workforce.

ABOUT ROLE:

We are seeking a highly driven, growth-oriented Marketing Strategy and Operations leader who will help drive the strategy of the Marketing team and be a change agent in LogMeIn to drive transformation inside and out.

This highly visible role will report directly to the CMO and will collaborate with key internal and external stakeholders to effectively conceive, plan, and measure our end-to-end marketing strategy. This marketing leader will drive insight-led change across the marketing team and further extend the benefits of that insight into all of LogMeIn’s commercial teams. This role is a critical hire as LogMeIn solidifies its position as a billion-dollar SaaS company and continues to grow aggressively in the markets we serve.

This marketing leader will be responsible for the multi-million dollar budget, HC, Strategy, attribution, mar-tech, and ROI metrics across the marketing organization.

The successful candidate for this role will be highly analytical, self-motivated, intellectually curious, and looking for a world-class role to drive change and growth in a Marketing organization.

RESPONSIBILITIES:

  • Partner with the CMO to define multi-year marketing strategy and planning.
  • Understanding the overall business objectives from marketing, sales, and business growth perspective, understanding wider business operations, and revenue management.
  • Lead annual and half-year business planning, defining marketing programs in collaboration with Product Marketing and Brand teams, facilitating global target setting and prioritization, as well as marketing headcount planning and budget allocation
  • Assist the business in understanding how marketing spends and outcomes accurately drive impact and return on investment via accurate reporting & forecasting.
  • Support the marketing team in creating multi-channel marketing strategies for new and existing products; including the development of customer segmentation, marketing & targeting, as well as the evaluation of new data sources and advanced data processing technologies.
  • Work closely with business partners, technology, and business intelligence teams to evaluate new and alternate approaches, data models, and analytics tools.
  • Shift our marketing approach to an insight-led, forward-looking model that drives growth across our business.
  • Managing and building the Marketing tech stack and ensuring the toolset meets the current and future needs of the organization.
  • Manage the headcount planning and recruitment process to ensure an optimal marketing organization structure aligned to business priorities.
  • Building Descriptive, Predictive & Prescriptive data models to drive more effective marketing activities and customer experiences. Own the attribution across all channels.
  • Developing customer segmentation strategies, customer journey maps, and other customer insight initiatives.
  • Benchmarking and measuring marketing activity performance across the entire customer experience and identifying areas for improvement.
  • Improving the accessibility of marketing data through dashboard & reports and ensuring data availability and integrity.
  • Partner with M&A team on marketing function integrations of acquired companies.
  • Working with IT, Sales, and other teams to integrate marketing toolsets within other toolsets across the organization
  • Drive development and optimization of standard Marketing dashboards.
  • Improve Marketing process discipline by defining and driving the implementation of key Marketing processes, and fostering continual improvement.

REQUIREMENTS:

  • 10+ years of marketing operations/corporate marketing experience.
  • 5+ years of experience leading and motivating teams in a global setting.
  • Experience with a wide range of Digital Marketing activities required.
  • Strong project management skills, priority-setting capability, ability to manage multiple projects in a fast-paced environment
  • Strong proficiency with system integration principles, experience troubleshooting points of system failure.
  • Consistent record of successfully leading global teams of big data and analytics professionals including internal & external resources that provides information and insights necessary to run and grow a global financial brand.
  • Deep understanding of B2B demand generation principles.
  • Experience in B2B or high volume transactional business.
  • Demonstrated ability to interface with all levels of senior management and work collaboratively with multiple stakeholders in a fast-paced environment.
  • Demonstrated analytical and problem-solving skills, with proven ability to derive insights from data and communicate those insights to a diverse audience.
  • Attention to detail, excellent written and oral communications, and the ability to communicate and persuade a diverse audience.
  • Ability to manage multiple projects simultaneously while adhering to established timeframes.
  • Experience with business process improvement and change management initiatives.
  • Strong interpersonal capabilities; ability to develop strong trust-based relationships and manage effectively; ability to build and motivate high-functioning teams.
  • Strong business acumen including exposure/experience in Marketing, sales, operations management, budgeting, forecasting, and economics
Learn more about GoTo
Required Skills
  • b2b marketing strategy
  • demand generation
  • marketing operations
  • digital marketing strategy
  • Marketing funnel
  • Marketing analytics

How To Find Flexible Remote Jobs That Allow You To Work From Home or Anywhere

Trying to find a flexible remote job? You should search for different terms depending on exactly the type of job you’re looking for. Some of the most common search terms include:

  • Remote Jobs
  • Work From Home Jobs
  • Online Jobs
  • Flexible Jobs
  • Telecommuting Jobs
  • Freelance Jobs

Times have changed, and so has the workforce. Gone are the days of geographical limitations on who companies can hire. Digital nomads are on the rise, but they’re not the only ones looking for flexible jobs. Stay-at-home moms, people with physical mobility issues, and myriad more can benefit from the option to work from home.

You can find all of the types of jobs listed above on our site, and while many of those terms can be used synonymously, it’s good to be able to define them and know what you’re looking for so that you can find a job that’s the best fit for you.

Remote Jobs

A truly remote job allows you to work from anywhere, with no restrictions on timezone, state, or country. So if you’re hoping to be a proper digital nomad, make sure you’re looking for remote jobs. It’s also worth noting that most “remote jobs” are considered full-time roles.

You can learn more about the definition of remote jobs here. Note, Many companies will mention that a job gives you the option to work remotely - it’s good to clarify whether they mean the position can be done remotely full time, or if what they’re really offering are home office days. Phrasing like “option to work remotely once a week” should make it clear that you’re expected to be physically present the rest of the time.

Work From Home Jobs

“Work from home jobs” is one of the most common search terms for folks looking to break away from the restrictions of a traditional office. In fact, it returns 10 times as many results as “remote jobs.” So if you want to cast your net wide, then this may be the way to go… But “work from home jobs” can function as a bit of a catch-all - unlike a search for remote jobs, which will tend to return a number of legitimate full-time opportunities like the ones on our site, work from home jobs can mean a lot of different things. Everything from teaching English online to selling your crafts on Etsy would be considered work from home jobs.

Unlike remote jobs, work from home jobs don’t necessarily mean you’ll have the support of an employer… it’s literally any job that you can do from home. So if you want to see the full breadth of non-office jobs/work that’s available, search for “work from home jobs”... but if you want a full-time role with a 401k that lets you work from anywhere, consider a more tailored search for “remote jobs.”

Online Jobs

“Online jobs” returns even more searches than work from home jobs. Online jobs are any jobs that you can do just by being connected to the internet. Lots of these jobs are part-time, pay by the hour type roles. Think English teacher, online tutor, part-time blogger, resume writer… they tend to be very gig focused, and companies offering these roles will almost always pay you by the hour. Great if you want flexibility, not necessarily if you want stability.

Flexible Jobs

Flexible jobs can mean a lot of different things. You can have an in-office job that’s flexible because you’re allowed to set your own hours. Or because you’re allowed to work from home a certain number of days each month. It might also mean working part-time (or having the option to).

Flexible jobs can also be remote or work from home jobs in which you’re allowed to set your own schedule (though you should note, not all remote/virtual/online jobs are actually flexible - many of them assign strict hours). In conclusion, flexible jobs mean a lot of different things to different people, but if the ability to set your own schedule is important to you, you should definitely be looking for flexible jobs - regardless of whether they’re remote or in-office.

Telecommuting Jobs

A lot of jobs listed as remote jobs are actually telecommuting jobs. Telecommuting jobs are full-time roles with companies who can offer you the flexibility to work from home 99% of the time, but might need you to reside in a certain physical location or time zone due to practical constraints. (You can learn more about the tax reasons for this here.) You might be expected to occasionally go to the office for trainings, or you might need to meet in person with clients in a certain area. These jobs are great if you want both a high degree of flexibility and stability, while remaining in your current area. They’re not ideal for would-be digital nomads.

Freelance Jobs

Freelance jobs are booming in today’s gig economy. They afford you a lot of flexibility because you set your own schedule, and oftentimes your prices. But as noted with online jobs, a lot of times, you’re “freelancing” for a company even though you’re really working for them almost full time.. But instead of paying you as a full-time employee, they’re paying you by the hour or by the product. This is often less preferable to a full-time remote job that offers more stability and better pay. That said, searching for freelance jobs online can be a helpful way to launch your own freelance career. Maybe you start doing freelance work on gig sites like Fiverr, but are ultimately able to go out on your own once you’ve built up a portfolio and client list. It’s at this point that freelance work can become truly lucrative. It’s worth noting that not all freelance work can be done remotely - depending on your skill-sets, you may need to be able to meet in person with your clients.

You can find freelance opportunities with legit companies here on PowerToFly.