AptDeco is seeking a Senior Marketing Lead to drive the next phase of growth by owning day-to-day marketing operations with a focus on content strategy, social media, influencer partnerships, and growth experimentation. This role is ideal for someone who has scaled a consumer or marketplace business and is excited to execute marketing campaigns while thinking strategically about growth.

Responsibilities will include:

• Own end-to-end execution of growth and brand campaigns across social, content, creators, and experimentation
• Optimize and scale existing high-performing channels while testing new formats and ideas
• Translate strategic direction into clear briefs, timelines, and measurable outcomes
• Partner closely with the CMO to pressure-test ideas and prioritize opportunities
• Plan and manage end-to-end marketing campaigns to drive brand awareness, conversions, and tell the brand story
• Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content
• Build project plans, timelines, and briefs in collaboration with cross-functional teams
• Own the overall content strategy, including messaging, formats, and stories across channels
• Oversee the social media calendar and collaborate with creators to produce high-impact content for platforms such as TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, and Substack
• Ensure content aligns with brand voice, marketplace positioning, and business priorities
• Monitor trends and adapt content to keep AptDeco culturally relevant
• Build and manage influencer programs to support acquisition and brand awareness
• Identify, negotiate, and onboard creators; coordinate briefs and deliverables
• Track performance, optimize partnerships, and scale successful initiatives
• Test new channels (UGC, podcasts, affiliates, partnerships, new social platforms)
• Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement
• Collaborate with paid media partners or internal teams to align content with performance goals
• Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns
• Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities
• Recommend data-backed improvements to enhance reach, efficiency, and ROI

You’re a great fit if you:

• Have a track record of achieving significant impact in digital, content, growth, or integrated marketing (7+ years of experience)
• Thrive in a fast-paced, entrepreneurial environment with a bias for action
• Have experience managing social channels and/or working with influencers
• Possess a strong understanding of short-form video and creator ecosystems
• Can analyze and report on marketing performance metrics
• Have excellent written and verbal communication skills
• Are experienced with tools like Meta/TikTok platforms, CRM/email tools, and project management systems
• Have strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers
• Have marketplace or e-commerce experience (a plus)
• Have startup experience (a huge plus)

Compensation

The base pay range for this role is $110,000 – $150,000 per year.