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The Senior Manager, US Brand Content will be a member of the Global Content team reporting to a Director, Brand Content within the GABM (Global Advertising and Brand Management) team at American Express. 

The GABM organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. GABM’s ultimate vision is to be a brand of choice among world-class brands.

This role will support execution and deployment of advertising and integrated marketing communications for the American Express Brand, and business units. Projects may vary to focus on B2C or B2B audiences. The Senior Manager will be a subject matter expert in the areas of social media, advertising, and brand and will be responsible for supporting the Director in crafting and executing breakthrough communications and driving innovation.

The role will entail working in a flexible team structure across multiple initiatives partnering closely with the Insights, Planning and Media teams, other Business Units within the Enterprise, as well as the Advertising and Media Agencies.

 

Specific responsibilities include:

• Contribute to the development and execution of effective advertising communications across a diverse range of Enterprise brand initiatives with a roster of agencies across paid, owned, and earned channels.

• Support development of clear messaging architectures and frameworks to ensure communications deliver against our brand strategy

• Leverage customer insights to direct, evaluate, and adjust creative campaign elements to achieve better business outcomes

• Partner with GABM’s Global Brand Management & Planning, Media team, and agency partners as needed in development of 360 communication plans

• Partner with key legal and brand stakeholders to ensure work is compliant and on brand

• Effectively collaborate with agency partners and inspire best in class creative

 

Qualifications:

•  The successful candidate will have 5-7 years of marketing experience and a proven track record of developing and executing 360 communications. Ideal candidate is a creative and innovative thinker, recognized as being solutions-oriented and a collaborative team player. Specific qualifications:
  • Subject matter expert – Brand story telling, Marketing and 360 Communications expertise with substantial expertise in delivering advertising campaigns to B2B and/or B2C audiences.
  • Customer-centric thinker

  • Strong creative instincts and judgment – proven ability to manage, inspire and galvanize agency partners to deliver breakthrough creative solutions

  • Collaborative mindset, curiosity and resiliency, with a sense of humor and passion to deliver best in class marketing in fast paced work environment

  • Excellent relationship management skills - proven ability to build and strengthen relationships across all levels of management and across a multi-cultural environment

  • Proven ability to effectively drive results

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities
• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
  

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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