As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Your Team:

The Digital Analytics and Marketing Technology Tag Management Specialist plays a key role in the Marketing Analytics team at Invesco, that will impact the pace and success of our Americas and EMEA digital strategy.

The Digital Analytics Implementation Team plays a key role development of Analytics Tool that solves the problems of Digital Product Owner, Growth Marketing Teams, Leadership and enabling the Business Strategies and Growth

Your Role:

• Collaborate with business stakeholders to gather and analyze analytics requirements, ensuring alignment with marketing and digital objectives.
• Translate business needs into detailed technical specifications using standardized Data Layer Specification (DLS) templates.
• Design, develop, and implement robust tagging solutions using Adobe Launch, Web SDK, and other relevant tools to ensure accurate and reliable data collection.
• Monitor analytics reports and dashboards proactively to identify anomalies, data discrepancies, or tracking issues.
• Troubleshoot and resolve data quality and integrity issues by collaborating closely with development, QA, and analytics teams.
• Lead and facilitate Scrum ceremonies, ensuring agile best practices are followed within the analytics implementation team.
• Support digital marketing campaigns through tagging, tracking, and reporting to measure campaign effectiveness.
• Create and maintain detailed technical documentation, including Specification Design Reports (SDRs) and developer guides.
• Implement and deploy media tags (e.g., Floodlight, Meta, LinkedIn) and new marketing technologies (e.g., Medallia, Infinity Call Tracking).
• Conduct regular audits of digital tags to ensure accuracy, efficiency, and data integrity.
• Monitor uptime and performance of analytics platforms, providing responsive support for incidents and urgent operational needs.
• Participate in analytics architecture design and software development activities to enhance data collection standards across web and mobile platforms.
• Foster a culture of innovation by identifying opportunities to improve analytics processes and drive business value.

The Experience you bring:

• Bachelor’s degree in a technical or quantitative discipline such as Mathematics, Statistics, Computer Science, Engineering, or a related field.
• 5+ years of experience working with enterprise web analytics platforms, including data taxonomy design and implementation.
• Strong experience collaborating with technology and user experience teams.
• Proficient in HTML, JavaScript, CSS, jQuery, REGEX, debugging tools, and web protocols across desktop, mobile web, and mobile applications.
• Extensive experience with Tag Management Systems, including Adobe Launch/Tags (preferred), Google Tag Manager, and Tealium.
• Hands-on experience with Adobe Experience Platform, Event Forwarding, RT-CDP, and related Adobe marketing technologies.
• Deep knowledge of Adobe Analytics and other digital analytics platforms.
• Proven track record in implementing and deploying analytics and marketing tags for accurate web data capture.
• Skilled in developing and modifying JavaScript code to support tag configuration and integration across multiple digital properties.
• Expertise in data layer management and creating technical specifications for Adobe Analytics tagging implementation.
• Familiarity with Agile methodologies and experience leading Scrum meetings.
• Proficient in Jira and Confluence for project management and documentation.
• Experience in QA testing, debugging, and ensuring data quality.
• Ability to support digital marketing campaigns through tagging and reporting.
• Experience implementing media tags and new marketing technologies.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication skills to document technical specifications and collaborate with cross-functional teams.

Must Have:

• 5+ years of experience in Adobe Launch, Adobe Analytics or Adobe Experience Platform, Adobe Data Collection
• 3+ years of experience in designing data collection strategies for Websites, Single Page Applications and Mobile Apps
• Experience managing and collaborating with cross‑functional stakeholders across Marketing, Technology, Product, and Sales teams.
• Team player with hunger to learn new technologies

Good to Have:

• Experience with other TMS: Google Tag Manager, Tealium
• Experience with other analytics platforms: Google Analytics (GA/GA4)
• Experience implementing media tags (Floodlights, Meta, LinkedIn, etc.)
• Creating and maintaining SDR documentation
• Participation in analytics architecture or dev discussions
• Good understanding with Scrum principles and managing the Jira Board

Academic Requirements:

• Bachelor’s degree in technical or quantitative discipline like mathematics, statistics, computer science or related field

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office. 

Why Invesco

In Invesco, we act with integrity and do meaningful work to create impact for our stakeholders. We believe our culture is stronger when we all feel we belong, and we respect each other’s identities, lives, health, and well-being. We come together to create better solutions for our clients, our business and each other by building on different voices and perspectives. We nurture and encourage each other to ensure our meaningful growth, both personally and professionally. 

We believe in diverse, inclusive, and supportive workplace where everyone feels equally valued, and this starts at the top with our senior leaders having diversity and inclusion goals. Our global focus on diversity and inclusion has grown exponentially and we encourage connection and community through our many employee-led Business Resource Groups (BRGs).  

What’s in it for you? 

As an organization we support personal needs, diverse backgrounds and provide internal networks, as well as opportunities to get involved in the community and in the world. 

Our benefit policy includes but not limited to: 

• Competitive Compensation 
• Flexible, Hybrid Work 
• 30 days’ Annual Leave + Public Holidays 
• Life Insurance 
• Retirement Planning 
• Group Personal Accident Insurance 
• Medical Insurance for Employee and Family 
• Annual Health Check-up 
• 26 weeks Maternity Leave 
• Paternal Leave 
• Adoption Leave 
• Near site Childcare Facility 
• Employee Assistance Program 
• Study Support 
• Employee Stock Purchase Plan 
• ESG Commitments and Goals 
• Business Resource Groups 
• Career Development Programs 
• Mentoring Programs 
• Invesco Cares 
• Dress for your Day 

In Invesco, we offer development opportunities that help you thrive as a lifelong learner in a constantly evolving business environment and ensure your constant growth. Our AI enabled learning platform delivers curated content based on your role and interest. We ensure our manager and leaders also have many opportunities to advance their skills and competencies that becomes pivotal in their continuous pursuit of performance excellence. 

To know more about us 

About Invesco: https://www.invesco.com/corporate/en/home.html 

About our Culture: https://www.invesco.com/corporate/en/about-us/our-culture.html 

About our D&I policy: https://www.invesco.com/corporate/en/our-commitments/diversity-and-inclusion.html 

About our CR program: https://www.invesco.com/corporate/en/our-commitments/corporate-responsibility.html 

Apply for the role @ Invesco Careers: https://careers.invesco.com/india/