DESCRIPTION

Job Summary

This role manages the development and delivery of "Market Insights & Strategy" that strengthens internal knowledge and enables accurate, data-driven decision making. The position partners closely with OEM's, Fleet Owners, Customers, and External Research agencies to develop long term Forecast, Market Insights by monitoring critical signposts that impact business performance. The role will also lead the Marketing Core Team for the Global 7 Kailash Program (B7.2) and provide market intelligence support to CES and CCS. An understanding of the Commercial Vehicle market is an added advantage for this role.

Key Responsibilities

• Design, develop, and deploy effective methods to monitor relevant market trends, competitive threats, and overall market activity.
• Generate informed, unbiased, and credible market intelligence that improves market understanding and supports leadership decision making.
• Act as a strategic thought partner to business leaders, aligning insights with business priorities and decision-making needs.
• Lead and manage special projects, providing market inputs to support strategy development and informed business decisions.
• Leverage competitive research and market analysis to support ad hoc intelligence requests across assigned regions and market segments.
• Analyze market drivers and historical trends to develop segment-specific market forecasts in support of strategic planning and key initiatives.
• Build and maintain strong internal and external knowledge networks (e.g., vendors, industry experts, trade shows, conferences, and industry events) to develop a comprehensive market view.
• Champion a culture of intelligence gathering, insight generation, and value-added analytical support across the organization.
• May manage and mentor a small team of Market Insights analysts responsible for research, data analysis, forecasting, report writing, and project support.

RESPONSIBILITIES

Qualifications

• Bachelor’s degree from an accredited college or university in Marketing, Sales, Business Administration, or a related field (required).
• Commercial Vehicle Industry/Research experience would be preferred.
• MBA or equivalent postgraduate degree (highly preferred).
• Six Sigma Green Belt certification (preferred).

Competencies

• Storytelling: Ability to develop and deliver compelling narratives that influence decisions and actions.
• Business Insight: Strong understanding of business dynamics and market forces to advance organizational goals.
• Strategic Mindset: Ability to anticipate future trends and translate insights into breakthrough strategies.
• Stakeholder Management: Effectively balances and anticipates the needs of multiple internal and external stakeholders.
• Network Building: Builds strong formal and informal networks across the organization and external ecosystem.
• Data Analytics: Interprets qualitative and quantitative data using statistical methods, visualization tools, and problem-solving frameworks to derive meaningful insights.
• Deriving Market Insights: Conducts primary and secondary research on market and competitor trends to develop strategic responses and recommendations.
• Market Analysis & Positioning: Synthesizes market data to identify trends, create frameworks, and support strategic decision making.
• Market Forecasting: Develops unbiased, segment-specific market projections using internal and external data sources.
• Project Management: Manages scope, timelines, and resources to ensure project outcomes and business impact are fully realized.
• Intuitive Listening & Adaptability: Translates stakeholder needs into actionable and value-driven solutions.
• Values Differences: Demonstrates respect for diverse perspectives and cultures, fostering inclusion and collaboration.

QUALIFICATIONS

Experience

• 10–12 years of experience in strategy, business, marketing, or market research roles.
• Market intelligence experience is highly preferred.
• Strong business and commercial acumen preferred.
• Exposure to or understanding of the Commercial Vehicle market is an added advantage.

Job Marketing

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2423270

Relocation Package Yes

100% On-Site No