We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise

The Expedia Group Influencer Team activates creators at the heart of our biggest cultural and brand-defining moments. We lead upper- and mid-funnel influencer campaigns that power major product launches, tentpole events, celebrity collaborations, and brand initiatives across Expedia, Vrbo, and Hotels.com. Acting as the strategic bridge between IMC (Integrated Marketing & Creative) and the influencer organization, this role transforms briefs into creator-led strategies, builds casting frameworks, oversees production, and orchestrates global content delivery.

If you’re passionate about shaping how brands show up in creator ecosystems and thrive in fast-moving, culturally relevant spaces, this is your opportunity to make an impact.

In this role, you will:

• Lead influencer strategy for upper- and mid-funnel brand campaigns, including product launches, seasonal cultural moments, and big-bet initiatives for Hotels.com, Vrbo, and Expedia

• Collaborate with Influencer Team Leads (Ambassador & Growth) and the Head of Influencer to deliver best-in-class campaigns

• Serve as the primary IMC partner, translating integrated briefs into cohesive creator strategies that ladder into brand narratives

• Build differentiated casting frameworks per brand, reflecting tone, persona, audience, and creator-brand fit

• Oversee production for creator-led brand moments, ensuring talent deliverables, creative alignment, and content quality standards for organic and paid opportunities

• Partner with the Ambassador team to source ambassador talent for campaigns, ensuring consistency and optimal utilization

• Develop and refine channel-level reporting, aligning outcomes with key marketing goals and sharing insights across the organization

• Manage a team of brand-aligned Senior Specialists supporting global influencer execution

• Supply creator-generated content for paid media adaptations across geos, ensuring high-performing assets meet IMC needs

• Collaborate with global markets to activate localized creators and scale campaigns internationally

• Maintain brand safety and compliance, overseeing vetting, pricing logic, and content approvals

• Develop creative toolkits and repeatable frameworks to raise quality and consistency in creator ecosystems

Experience and qualifications:

• 8–10+ years in digital/social marketing and influencer marketing

• Exceptional project management skills with experience navigating complex stakeholder environments

• Willingness to work flexible hours to accommodate global meetings across EMEA and APAC

• Creative and resourceful, with a knack for crafting content that drives engagement and conversation

• Strong writing and communication skills, including talent contract negotiation

• Deep understanding of social media optimization and influencer trends.

• Passion for travel, sports, and music is a plus

• Adaptable and constructive when facing change, with an ability to simplify complexity and drive process efficiencies

• High attention to detail, ensuring excellence in all aspects of work