Location: Any major city in Italy

The opportunity

Stryker is seeking a Senior Product Manager to lead our Neurosurgical marketing strategy in Italy, while collaborating with colleagues across Europe. This is a high-impact role where you’ll combine deep local expertise with international exposure, driving product launches, shaping strategies, and supporting clinicians in their mission to save lives.

Key Activities & Responsibilities

Market & Customer Insights

• Conduct competitive analysis and monitor market dynamics.

• Gather and interpret insights from clinicians, KOLs, and hospital stakeholders to shape the value proposition.

• Identify unmet or emerging needs and propose innovative solutions.

Strategy & Marketing Planning

• Develop strategic plans, annual marketing plans, and product launch strategies.

• Translate strategy into concrete marketing activities and tactics.

• Forecast budgets and resources, and justify key investments.

Value Proposition & Brand Positioning

• Define segmentation, targeting, and positioning for the Italian market.

• Build and communicate clear value propositions supported by clinical and economic evidence.

• Act as brand steward, ensuring alignment with European and global strategy.

KOL Management & Evidence Generation

• Build and maintain strong relationships with key opinion leaders and thought leaders.

• Leverage clinical and economic evidence to support marketing initiatives.

Sales Enablement & Training

• Support the sales team with technical knowledge, messaging, and training materials.

• Analyze sales data to identify opportunities for growth and improvement.

• Ensure alignment of Italian sales efforts with international priorities.

Leadership & Collaboration

• Mentor and inspire colleagues, fostering cross-functional collaboration.

• Work closely with the EMEA team and local Italian stakeholders to achieve business objectives.

• Demonstrate accountability, financial acumen, and a drive for continuous improvement.

Requirements of the role

Minimum Qualifications:

• Bachelor’s degree required.

• 6+ years of work experience, including at least 2 years in marketing.

• Fluent in English and Italian.

• Strong knowledge of the Italian healthcare ecosystem (systems, paperwork, stakeholders).

Preferred Qualifications:

• MBA preferred.

• MedSurg or neurotechnology experience desirable (not mandatory).

• Experience in marketing and/or sales in the healthcare sector.

• Excellent communication, presentation, and interpersonal skills.

• Strong analytical, problem-solving, and project management skills.

What we offer

• Impact & visibility – Be the strategic voice for Italy within an international team.

• Growth & development – Clear career paths into Sales Management in Italy or International Marketing roles.

• Training & learning – Structured onboarding and training, including international programs abroad and local support in Italy.

• Team spirit – Join a dynamic and collaborative European team that values diverse perspectives and encourages innovation.