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Job Details
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company
The is a critical role that will be handing the major brand in our filler category also will be responsible for the other two coming new product portfolios. This role will report into our associate marketing head.
Job Description:
- Responsible for product strategy, delivery and development for Filler brands
- Achieve brand sales objectives, market analysis, strategize for new brand launches
- Collaborate with Brand and In-Field Teams, facilitate stakeholder discussions (HCP and non-HCP), synthesize insights to identify target segments, determine brand positioning, and drive engagement
- Align commercial strategies with cross-functional teams and regional leads
- Develop Patient Journey and propose strategic objectives to ensure patient-centric brand strategies
- Ensure consistent branding and messaging aligned with Brand Story
- Design and implement marketing activities, including innovative and multi-channel tactics
- Develop marketing inputs for Strategic Brand Plan, consolidate tactical and long-range plans
- Monitor KPIs, manage marketing budget and ROI, track brand performance
- Build relationships with key customers and KOLs
- Lead brand activities planning and execution, support sales team
- Handle administrative and marketing execution tasks
- Ensure compliance with company SOPs, AE reporting, codes of conduct, and local regulations
Required Qualifications:
- Bachelor’s degree or higher
- New product launch experiences; with multiple brand portfolios management experience.
- Total of 5+ years experience with proven marketing experiences in Medical Device or Pharmaceuticals or Aesthetics self-pay product (either one) / minimum 3 years-experience. OTC is also considerable.
- Fluent in English and Mandarin (spoken and written)
- Excellent communication and presentation (on stage and in documentation)
- Experience in product planning (road mapping, goal setting, spec writing, project execution, rollout strategy)
- Effective collaboration with cross-functional teams to gain buy-in and drive new initiatives
- Strategic thinking and the ability to convert business ideas into product vision (a plus)
- Passion and enthusiasm for the facial aesthetics industry
- Ability to multitask, prioritize, and work under pressure with strict deadlines, balancing planning and implementation.
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