At Stryker, we are driven to make healthcare better. We are looking for high-performing, purpose-driven leaders who take ownership, deliver results, and thrive in a collaborative environment.

You will define and execute the national strategy, accelerate profitable growth across NHS and Private markets, and lead the successful introduction of new and innovative bed technologies.

This role offers a unique opportunity to shape market strategy, influence senior stakeholders, and make a meaningful impact on patient outcomes at scale.

As National Sales Manager – Beds, you will have end-to-end responsibility for national performance, acting as the strategic and clinical-commercial expert within the organisation.

You will:

• Own the national sales number and growth strategy for the Beds portfolio

• Lead new product introductions and lifecycle management

• Serve as the UK & Ireland subject-matter expert for Beds

• Influence and align senior internal and external stakeholders

• Partner closely with Sales, Marketing, Clinical, and European leadership teams

This is a home-based role requiring regular national travel, overnight stays, routine visits to the Newbury head office, and occasional international travel.

• Deliver national sales targets and expand market share across NHS and Private sectors

• Define and execute a clear, segmented short-, medium-, and long-term growth strategy for the UK & Ireland Beds business

• Lead forecasting, demand planning, and revenue projections

• Develop and execute competitive strategies against key market players

• Build contingency plans to mitigate supply chain and operational risk

• Lead strategy, segmentation, and execution of new product launches, including Proceed

• Drive framework inclusion and tender success in collaboration with regional sales teams

• Oversee local go-to-market processes and loan kit optimisation

• Create, monitor, and evolve lead-generation and pipeline strategies (NEXUS)

• Build, develop, and sustain senior Key Opinion Leader partnerships in collaboration with Clinical teams

• Represent Stryker at national congresses, educational events, and industry forums

• Act as a trusted advisor to customers, procurement stakeholders, and clinical leaders

• Upskill and enable the sales organisation through structured education and coaching programmes

• Act as a Stryker product advocate, strengthening collaboration across divisions where appropriate

• Partner with UK and European Marketing to shape strategy and high-impact marketing collateral

• Gather and translate market intelligence into actionable insights

• Identify emerging trends, unmet needs, and future growth opportunities

• Champion innovative engagement models, including virtual education and modern communication platforms

• Proven track record of delivering national or regional growth targets

• Experience in capital equipment or hospital environments

• Demonstrated success influencing senior clinical, procurement, and executive stakeholders

• Strategic, analytical, and commercially astute

• Strong executive-level communication and presentation skills

• Effective negotiator with the ability to influence without authority

• Highly organised, resilient, and comfortable managing complexity

• Able to lead through ambiguity and drive change

2026 Key Objectives

• Define and deliver a segmented UK growth plan for the Beds portfolio

• Design and implement a national education programme to elevate sales capability

• Identify and develop medium and large strategic opportunities by territory

• Deliver a successful national launch of Proceed

• Achieve and exceed defined national sales targets

At Stryker, you’ll find more than a job — you’ll find a career with purpose.

We offer:

• Competitive base salary with performance-based bonus and incentives

• Private healthcare, wellbeing initiatives, and family-friendly benefits

• Recognition and performance awards

• Company car or car allowance

• Mobile phone, iPad, and laptop

• Opportunities for career development within a global organisation

Stryker is one of the world’s leading medical technology companies. Together with our customers, we are driven to make healthcare better by delivering innovative solutions that improve patient care and healthcare outcomes.

Our products and services are available in over 100 countries, supporting clinicians and patients every day.

Learn more at www.stryker.com