The Senior Portfolio Manager (Orthopaedic Instruments)

• Gather and collate competitive information to drive insights
• Anticipate the needs of customers and patients and create a superior value proposition
• Obtain insights by leveraging key opinion leaders
• Understand customers and optimize the value proposition
• Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to lead the new product development (NPDP) process
• Understand the new product development process and its effect on the business
• Build a financial business case model to support new product development funding and product return on investment
• Responsible for delivering the business objective, marketing objective, and leading the discovery process for the pre-commercialization plan
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
• Understand the costs of acquiring new customers vs. retaining current customers
• Understand how to target customers based on total market potential and opportunity
• Understand potential sources of new volume within the current customer segment or outside of the current segment, and the financial tradeoffs for pursuing each
• Lead the development of sales tools and channel communication.
• Understand and predict sales trends in the market
• Research key factors, measurements, and variables used in forecasting
• Execute a product lifecycle management (PLM) plan as it relates to the overall business and launch strategy
• Develop contingency plans in the event of a supply chain interruption
• Create and communicate a value proposition
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Develop new marketing channels and tools
• Define performance criteria used for evaluating business trends and activities

What you need (Required):

• Bachelor’s degree required
• 6+ years of work experience required

Preferred Qualifications (Strongly desired):

• MBA preferred
• 3+ years of medical device or marketing experience strongly preferred
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)