DESCRIPTION

Job Summary

This role is responsible for managing market strategy and driving long-term product planning to achieve business performance goals for Engine Business addressing On-Highway & Off-Highway Commercial Vehicle Market. The position focuses on identifying market opportunities, developing customer-led product strategies, and executing market penetration plans. It serves as a key link between market insights, product development, and business strategies while ensuring alignment across cross-functional teams and stakeholders.

Key Responsibilities

Market Strategy & Insights

• Analyze macroeconomic, market, and technology trends to shape long-term product strategies
• Derive actionable insights from market research, competitor analysis, and customer feedback
• Translate market needs into product capabilities and strategic opportunities
• Identify and prioritize market opportunities based on business value and feasibility

Product Planning & Roadmap Development

• Develop and maintain product roadmaps aligned to specific market segments
• Create value propositions for new and existing products within the portfolio
• Provide input on product enhancements by evaluating current product strengths and gaps
• Lead Pre-Program Planning (PPP) and develop business cases for strategic opportunities
• Support Synchronized Business Planning (SBP) processes and manage projects within the Master Project List (MPL)

Customer-Centric Development

• Collaborate with Market Segment teams and Account Managers using Human-Centered Design (HCD) principles
• Understand customer requirements and translate them into product plans
• Ensure product strategies are aligned with customer expectations and market demands

Cross-Functional Leadership & Alignment

• Drive alignment across product, engineering, sales, and business units
• Establish and maintain strong relationships with internal and external stakeholders
• Coach and mentor cross-functional teams supporting product planning initiatives
• Facilitate collaboration to ensure successful execution of product strategies

Continuous Improvement & Best Practices

• Participate in Product Planning Functional Excellence initiatives
• Share best practices and contribute to continuous improvement efforts
• Enhance processes related to product planning, market analysis, and execution

Digital

• Leads and drives Telematics initiatives in collaboration with OEM Partners.

RESPONSIBILITIES

Competencies

Core Competencies

• Financial Acumen – Applies financial insights to guide business decisions
• Global Perspective – Takes a broad, global view of markets and opportunities
• Manages Ambiguity – Navigates uncertainty effectively
• Manages Complexity – Handles complex and dynamic business scenarios
• Manages Conflict – Resolves conflicts constructively
• Strategic Mindset – Develops forward-looking, impactful strategies
• Values Differences – Leverages diverse perspectives

Functional Competencies

• Articulating Value Proposition
• Deriving Market Insights
• Deriving Product Needs
• Prioritizing Market Opportunities
• Product Tradeoff Evaluation
• Scenario Planning
• Customer-Centric Strategy Development

Qualifications

• Bachelor’s degree in Sales, Marketing, Engineering, or a related field (required)
• MBA or equivalent postgraduate degree (preferred)
• May require licensing for export control or regulatory compliance

QUALIFICATIONS

Skills

• Strong strategic thinking and market analysis capabilities
• Ability to interpret financial data and build business cases
• Expertise in product planning and portfolio management
• Strong stakeholder management and cross-functional collaboration
• Customer-centric mindset with experience in Human-Centered Design (HCD)
• Excellent communication, presentation, and influencing skills
• Problem-solving and decision-making in complex environments

Experience

• Significant relevant experience in market strategy, product planning, or business strategy roles
• Experience working with cross-functional teams across product, sales, and engineering
• Technical background preferred to support product understanding and decision-making
• Experience in global or multi-market environments is advantageous

Internal Considerations

• Leads and drives Telematics initiatives in collaboration with Tata Motors
• Demonstrated ability to manage strategic partnerships and key accounts
• Proven experience in aligning cross-business unit product strategies

Job Marketing

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2427891

Relocation Package Yes

100% On-Site No