DESCRIPTION

Job Summary:

Manages market strategic development. Designs and implements market penetration plans and programs to accomplish business plans or organizational goals targeting business performance.

Key Responsibilities:

Utilizes macro, market, or technology trends, to shape the long-term product plan. Collaborates with Market Segment teams and Account Managers utilizing Human-centered Design (HCD) principles to understand requirements and develop customer-led product plans. Understand the strengths and weaknesses of the current product to provide input for future product change. Creates product road map in support of a specific market segment. Supports Synchronized Business Planning (SBP) Product Review process as the owner of specific projects and market segments within the Master Project List (MPL). Develops business case and leads Pre-program Planning (PPP) for specific larger-scale opportunities within the portfolio. Develops value proposition for new products and articulates appropriate position within the portfolio. Establishes and maintains strong relationships with key stakeholders. Participates in Product Planning Functional Excellence and best practice sharing within the business to drive continuous improvement. Coaches and mentors cross-functional teams supporting Product Planning. Drives cross-functional and cross-business unit alignment to the product plan.

RESPONSIBILITIES

Competencies:

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Global perspective - Taking a broad view when approaching issues, using a global lens.

Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.

Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Manages conflict - Handling conflict situations effectively, with a minimum of noise.

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Deriving Market Insights - Researches and collects market and competitor's product data, trends, and positioning using a variety of primary and secondary sources; analyzes the information to develop strategic responses, propose projects and solutions, and appropriately allocate resources in order to maximize business value.

Deriving Product Needs - Distinguishes desirable market attributes by studying market insights and translating these into relevant product capabilities

Prioritizing Market Opportunities - Collaborates with business stakeholders to define criteria and framework for ranking and achieving consensus on market opportunities.

Product Tradeoff Evaluation - Compares and contrasts the interplay of potential product features, regulatory and customer requirements, budget, and technical capabilities to evaluate and decide what can be offered to win in the market.

Scenario Planning - Create alternate scenarios each including an assessment of variances to business or financial goals, strategy, vision, and capabilities to enable strategic decision making.

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Education, Licenses, Certifications:

College, university, or equivalent degree in sales, marketing, technical or a related subject required.

MBA Preferred.

This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

Significant level of relevant work experience required.

Technical background preferred.

QUALIFICATIONS

Lead Market Strategy for Industrial Markets

Identify Outgrowth Opportunities for business growth

Work with internal and external stake holders to lay down the long term simulation for the business

Engage with External Agencies to drive segment specific deep dive.

Refine go to market strategy.

Work closely with global Strategy and IM team to drive regional and global initiatives

Job Marketing

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2423605

Relocation Package Yes

100% On-Site No