I founded trueblu in Toronto after working in corporate marketing leadership for twenty years. Big companies like Rogers, Bell, and Sears, hired me to build brands, services, new start-ups, and loyalty programs. Trueblu is an entrepreneurial extension of my corporate experience. I became fascinated by the power and economy of digital storytelling and married it with my desire to make a difference in the world. I realized I could be someone who could make this work accessible to organizations that don’t traditionally have big budgets. I use my years of experience in marketing and team up with digitally savvy, young creators to do this.