Kyra Reed is a social media industry veteran and a community-focused brand innovator. She was named a ‘Social Media Pioneer,’ by Entrepreneur Magazine and her work in social media has been featured in The NY Times, Tech Crunch, NPR and 20/20. In 2016 she launched Markyr Digital Cannabis, a digital marketing and social media strategy agency focused on the Marijuana, hemp and CBD industries. Kyra’s cannabis clients include growers, manufacturers and dispensaries. Kyra founded one of the largest cannabis networking groups for women, Women Empowered in Cannabis (WEiC) and WEiC:Careers a job matching site for women in cannabis and companies committed to gender diversity and inclusion in their hiring practices. She is also the founder of Lady Jane Society, an event production company focused on high end retreats for women in cannabis and Haus of Jane, a collaboration event with Tokeativity, currently hosting virtual speed networking events for women working in cannabis. Kyra was noted as one of the “100 Most Important Women in Weed” in 2019 and 2020 by Green Market Report.