The American Press Institute conducts research, training, convenes thought leaders and creates tools to help chart a path ahead for journalism in the 21st century. The Press Institute is an educational non-advocacy 501(c)3 nonprofit organization affiliated with the Newspaper Association of America. It aims to help the news media, especially local publishers and newspaper media, advance in the digital age. Contact us at

Metrics for News is an application API built that helps newsrooms contextualize their web analytics for journalism. Our team of 4 works with newsrooms across the country to help them understand how particular audiences engage with their content and how to make better content strategy decisions based on the information pulled out of Metrics for News.