Panel Discussion

Discover the Kinesso Algorithm: A Virtual Networking Event

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Discover the Kinesso Algorithm: A Virtual Networking Event
1 hours 6 minutes
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Join Kinesso, the data-driven marketing intelligence engine, for a special networking event.

Formed in 2019, Kinesso is already making waves in the marketing industry. Their applications span audience, planning, and activation—giving global brands a competitive edge.

During a 90-minute virtual session, meet Kinesso’s women leaders and get a behind-the-scenes look at why the company’s data-driven marketing solutions are garnering attention.

Not job searching? Don’t worry! Come learn from prominent women leaders and hear about trends in the data, tech, and marketing industries.

This event took place online Wednesday, February 24th from 12:00 PM - 1:30 PM ET (9:00 AM - 10:30 AM PT).

Agenda:

  • 12:00 PM ET / 9:00 AM PT - PowerToFly Kickoff
  • 12:05 PM ET / 9:05 AM PT - Welcome & Keynote Address from Wendi Dunlap, SVP, Global Client Solutions
  • 12:10 PM ET / 9:10 AM PT - Tech Talk from Gautham Hegde, SVP, Technology, Kinesso
  • 12:20 PM ET / 9:25 AM PT - Panel Discussion Featuring:
    • Lesley Cheney, SVP, Marketing Sciences, Kinesso
    • Yerddy Lanfranco, VP, Analytics, Kinesso
    • Patrice Drew, Director, New Business Development, Matterkind
    • Sarah Locke, VP, Strategy & Operations, Matterkind
    • Kait Boulos, VP, Marketing, Matterkind
  • 12:55 PM ET / 9:55 AM PT - Closing Remarks from Sandra Tarrant, VP, Talent Attraction, Kinesso
  • 1:00 PM ET / 10:00 AM PT - Breakout Sessions
  • 1:30 PM ET / 10:30 AM PT - Event Concludes

About Kinesso: Kinesso is fueling a sea of change in the marketing industry. They’re not an agency, not quite a consultancy, and not just experts in data or tech. Kinesso was founded by IPG on the belief that marketing ultimately delivers better business results when all parties benefit. When marketers can act on connected data. When people feel they’re being treated like human beings. When brands know their message isn’t getting lost in all the noise.

Kinesso’s connected suite of applications leverage proprietary, patent-pending technology, machine learning, and leading data sources, including Acxiom. Together, these elements can help marketers create memorable experiences for the right people—and help their brands reach new heights.

About PowerToFly: PowerToFly is a women-run startup that works with companies to identify skilled professionals they’d like to network with. Over the past few years, we’ve produced 1,000+ events across the world with brands like American Express, Microsoft, Deloitte, and Slack, which have resulted in countless hires.

About PowerToFly’s Events: All RSVP’d attendees are welcome, regardless of race, color, religion, national origin, gender identity, pregnancy, physical or mental disability, or age. If you require assistance to fully participate in this event, please email hi@powertofly.com, and we will contact you to discuss your specific needs.

Meet The Speakers

Gautham Hegde
Gautham Hegde

Gautham Hegde is the Senior Vice President of Technology at Kinesso. He's a passionate technologist with extensive experience in managing and developing enterprise software applications. Gautham loves to solve business problems and build impactful teams and products that stand the test of time. He has experience with the entire software development lifecycle, from defining features, to design, implementation, and release. Gautham specializes in Agile methodologies (Certified Scrum Master), Web applications development, Content Management Systems (CMS), and open source technologies.

Leslie Cheney
Leslie Cheney

Leslie Cheney is the Senior Vice President of Marketing Sciences at Kinesso. She has extensive experience using information and analytics to improve business outcomes and meet business goals. Leslie is an expert at utilizing data and analytics from multiple sources, methodologies and frameworks integrated with deep consumer and marketplace understanding to provide forward-looking actions and recommendations.

Yerddy Lanfranco
Yerddy Lanfranco

Yerddy Lanfranco is the Vice President of Analytics at Kinesso. She leads a team of analysts, managers, associate directors, and off-shore resources to successfully drive change and data driven insights that impact Kinesso's business results. This includes creating thorough Measurement frameworks to align campaign elements with robust performance tracking and analytics, among other tasks. She has 16+ years of industry experience.

Sandra Tarrant
Sandra Tarrant

Sandra Tarrant is the Vice President of Talent Attraction at Kinesso. She has a demonstrated history of working across various industries in talent acquisition. Sandra enjoys working in start-up environments and especially loves harnessing the power of a great story to build morale, fostering a sense of community and driving inclusion and belonging.

Kait Boulos
Kait Boulos

Kait Boulos is the Vice President of Marketing at Matterkind. She joined the company in March of 2020. Prior, Kait was the Vice President of Marketing at Cadreon, the Head of Marketing at MDC Media Partners, and the Vice President of Marketing at Varick.

Patrice Drew
Patrice Drew

Patrice Drew is the Director of New Business Development at Matterkind. She's been with the company for one year, growing from the Associate Director of New Business Development into her current role. Patrice has over 10 years of experience in the media publishing and advertising business, specializing in activation and research strategy for digital, mobile, Advanced TV, and print.

Wendi Dunlap
Wendi Dunlap

Wendi Dunlap is the SVP of Global Client Solutions at Kinesso. She has received numerous media awards for pushing the boundaries of omni-channel marketing across nearly two decades. Some of her accomplishments include creating consumer confidence in e-commerce for the Visa brand at BBDO / Atmosphere Interactive, developing early expertise in online video while selling Digital Video advertising for RealNetworks, and rebuilding the interactive media department of Horizon Media post-burst as a team of two. In 2004, Wendi was named one of MEDIA Magazine’s “20 Rising Stars in the Interactive Industry.”