Basha Frost Rubin

Basha Rubin is the CEO and co-founder of Priori, a legal technology company transforming how businesses connect with and manage legal services. She writes and speaks widely on the future of the legal marketplace, with work featured in Forbes, TechCrunch, Entrepreneur, and Corporate Counsel. Basha has been recognized as an ABA Journal Legal Rebel, a Financial Times Top 10 Legal Business Technologist, an LTRC Woman of LegalTech, and a Fastcase 50 awardee, and is a member of Baylor Law School’s Braintrust. She holds a JD and BA from Yale University and is a member of the New York Bar.

Kaitlyn Albertoli is the co-founder and CEO of Buzz Solutions, an AI-driven infrastructure intelligence company focused on helping utilities prevent grid-sparked wildfires, outages, and storm damage. A Stanford graduate with a background in sustainability and finance, Kaitlyn is recognized as a thought leader in the energy and utility sector and speaks frequently at industry conferences on technology and infrastructure resilience.

Prior to founding Buzz Solutions, Kaitlyn worked as a wealth management analyst at JP Morgan Chase. She was named to the Forbes 30 Under 30 list in 2021.

Lisa has spent 12 years on Esri’s ArcGIS Living Atlas team, where she develops authoritative datasets, tutorials, and tools that help GIS professionals solve spatial challenges worldwide. She specializes in automation workflows that streamline the integration of geospatial data into the Living Atlas, enabling broader access to high-quality, trusted content. Lisa is passionate about empowering the GIS community through evangelism, education, and intuitive GIS resources. Beyond her work at Esri, she applies GIS in competitive auto racing, using spatial analysis to evaluate performance and make real-time strategic decisions.

Laura Krenek is the Head of Brand Marketing at Esri, the global leader in mapping and analytics, where she has spent the past decade building campaigns and stories that create lasting brand equity. With 18+ years in marketing and campaigns spanning 100+ countries, she has made a career out of championing purpose-driven brands. A scuba diver, yoga teacher, and mom, Laura brings the same values to work that she brings to every part of her life: creativity, curiosity, and connection. She is deeply passionate about helping others discover that the most meaningful work and the most meaningful life are one and the same.

Chris Rice is a Senior Account Manager on Esri's Southeast State and Local Government team, supporting the Atlanta region. After eight years working for an Esri partner in roles ranging from GIS Analyst to GIS Director, Chris brings extensive knowledge in GIS software, project management, business development, and local government to the team. He has a passion for, and believes it's essential to, impart knowledge of spatial science to as many people as possible. After all, everything happens somewhere!