Past event

How to Use Video Marketing to Grow Your Business

Katie Love Love Social Media’s Founder
June 2, 2022 1:00 – 2:00 PM ET Virtual Free to attend
How to Use Video Marketing to Grow Your Business

About this session

Are you camera shy?

It's time to stop hiding and embrace being on video!

Marketing studies have shown that video is one of the best engagement tools to grow your business in 2022. It allows you to capture your audience in just a few seconds, build trust and loyalty to your brand, and reach new potential clients.

Join our conversation with the Love Social Media’s Founder, Katie Love, as she shares how staying on top of trends and being creative with video can boost your business. Register now and get ready to learn:

  • Why every business needs a video marketing strategy
  • Unique video content ideas to engage your community
  • How to drive sales with Instagram Reels and TikTok

Meet the speaker

Katie Love

Katie Love

Love Social Media’s Founder

After six years covering natural disasters, high-profile murder cases, and presidential elections, Katie took a strategic leap when she jumped head first into launching her social media agency.

Having built her own personal brand & following on social in her earlier life as a news reporter, Katie repurposed that savvy to fuel her true passion of working with her all-female team in transforming and elevating other female-founded businesses.

Katie knows first-hand the deep fulfillment that comes from self-starting and self-sustaining — and works tirelessly to support her clients in scaling their businesses to the top.

“So when I started my company I really wanted it to be for women, by women, helping others who are starting their business and trying to get the word out on social media. And we love telling hundreds of women’s stories and really turning their followers into business and sales for them.”

With that empowering spirit, Katie and her team have worked with over 200 businesses while also attracting celebrity clients including Christi Lukasiak, Emma Kenney and Bethenny Frankel. At the same time, Katie successfully converted followers into real sales for every client, and keeps a carefully curated roster to develop a real relationship with everyone she takes on.

Katie is never shy about owning her strong feminine powers, and believes every single woman can and should step into hers, all the while wearing a whole lot of tulle & pink.

About PowerToFly

The bridge between professionals and the companies building what's next.

PowerToFly connects talent, community groups, and industry leaders in one platform. Meet hiring managers, recruiters, and peers from anywhere — and with our virtual events and exclusive career content, hone your skills and grow your network all in one place.

Community
800K+ Active members across every industry, domain, and geography — from anywhere in the world.
Verified experts
80K+ Domain specialists in healthcare, law, finance, and more — vetted and ready.
AI professionals
6,500 Annotators, red teamers, and model evaluators who've worked on frontier AI.
Countries
204 A truly global community, so you can connect and grow your network without borders.
Women & BIPOC
75%+ The voices most underrepresented in tech are overrepresented here — by design.
Years building
12+ Connecting talent with companies that value it, since 2014.

More Chat & Learns

See all events →
October 20, 2026
Chat & learn

AI Best Practices for Job Seekers

AI tools have become part of nearly every step of the job search, from writing a resume to prepping for an interview. Join PowerToFly and Dassault Systèmes for an interactive conversation on how to use AI thoughtfully throughout the process, without letting it work against you. Our featured recruiters will cover where…

Sara Porter Abigail Young Raphaël Sainderichin
3 speakers
Register →
November 10, 2026
Chat & learn

The Technology-to-Business Development Career Path: How GIS and Technical Professionals Thrive at Esri

Have you ever wondered what career opportunities exist beyond traditional Geographic Information System (GIS) and technical roles? Many GIS or technical professionals don't initially consider sales or business development as a career path, but at Esri, a strong geospatial and technical foundation can be one of the…

Stella Kempf Cisco Padilla
2 speakers
Register →
November 13, 2026
Chat & learn

Beyond the Offer: Negotiating Your Value Throughout Your Career

Negotiation doesn't end once you accept a job offer, it's something that shows up again and again throughout a career, from performance reviews to promotions to the moment you decide it's time for something new. Join ICF Certified Career and Executive Leadership Coach Cristina Costa for a conversation that looks at…

Cristina Costa
Cristina Costa
Register →