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Bring Your Game: Product, Engineering & Career Opportunities at the NBA

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Bring Your Game: Product, Engineering & Career Opportunities at the NBA
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As a global sports and media organization, the NBA is just as dynamic off the court as it is on. Built on pillars of diversity and inclusion, there are continual opportunities to enrich career growth.

🏀 You’re invited to watch our virtual networking event with the NBA’s product and engineering teams, featuring some of their top leaders.

🎙️ Tune in for the inside scoop on their global digital product offerings, inclusive team culture, upcoming projects, and how they help deliver excitement to hundreds of millions of fans around the world.

Agenda (Subject to Change):

About NBA: At the NBA, they’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of their players, they deliver excitement to hundreds of millions of fans around the world. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

About PowerToFly: PowerToFly is a leading career & events platform on a mission to fast-track economic equality. We’ve produced 2,000+ events across the world with brands like Meta, Spotify, Microsoft, and Deloitte, resulting in countless hires.

About PowerToFly’s Events: All RSVP’d attendees are welcome, regardless of race, color, religion, national origin, gender identity, pregnancy, physical or mental disability, or age. If you require assistance to fully participate in this event, please email hi@powertofly.com, and we will contact you to discuss your specific needs.


→ PowerToFly cannot admit outside recruiters to this event. Please email hi@powertofly.com if you have any questions about this policy.

Meet The Speakers

Natalia Ramirez Lopez
Natalia Ramirez Lopez
SEO Product Manager, Next Gen & Affiliate Leagues

During my first year at the NBA my goals were focused on technically optimizing for the search experience in NBA.com while building relationships with different product owners, marketing teams, and senior engineers. For example, as part of my discoverability strategy, I partnered product marketing and front-end engineers to implement metadata on our next- gen packages, NBA ID and membership hub that will help with discoverability and support the league in our path to 100M subscribers. I also helped identify and fix code errors in all player pages and key team pages, that will dramatically change the way google sees them. Similarly, I hosted training sessions on SEO best practices for our internal content team, as well as WM team, and socials. These initiatives helped position nba.com - next-gen in google serp's fast, and it also helped me build relationships with various team members and department leaders.

Michelle Layne Lawson
Michelle Layne Lawson
AVP, Head of Design

Michelle is an NYC-based creative leader with a primary focus on UI, UX, and visual design for products. With an unwavering commitment to creating beautiful and effective user-centered design solutions, Michelle's goals are to continue innovating, mentoring and collaborating with like-minded people.

Alaina Browne
Alaina Browne
Senior Director of Product

Alaina leads the product teams responsible for consumer subscription and membership at the NBA. Previously, Alaina served as Executive Director of Product, Revenue, for The Atlantic.

TiAuna (Tia) Dodd
TiAuna (Tia) Dodd
DevOps Engineer

Tia joined the National Basketball Association, Inc. as DevOps Engineer in August, 2021. Before that, Tia served AvidXchange, Inc. as Technical Product Owner.

Tia is a wellness enthusiast and the founder of Tenacious U!

Saad Reza
Saad Reza
Senior Director of Talent Acquisition

Saad Reza is currently the Senior Director of Talent Acquisition at the NBA and leads Technical Recruiting across the leagues. He has been with the NBA for one year and comes with 16 years of experience in all facets of technical recruiting and driving transformation for organizations in digital marketing and streaming, software product, high tech and government.