Past event

Why Mission-Driven Cultures Inspire Lifelong Careers

Chris Rice, Lisa Berry, Laura Krenek
March 3, 2026 1:00 – 2:00 PM ET Virtual Free to attend
Why Mission-Driven Cultures Inspire Lifelong Careers

About this session

What inspires someone to build their career at a company? It’s when they can see beyond just a job title and see their work as contributing to something bigger, a mission that matters.

Join Lisa Berry, Laura Krenek, and Chris Rice from Esri for an engaging virtual conversation about how mission-driven work sparks curiosity, fuels purpose, and inspires lifelong careers. You’ll hear from team members with a wide variety of backgrounds as we explore the role of Geographic Information System, or GIS, technology that is at the heart of Esri. From disaster response to climate resilience to smarter cities, you will see how impact comes to life through innovation and intention. We will also dig into what it really means to be “curious by nature” and why curiosity is more than a tagline. It is a mindset.

You will walk away with:

•  A deeper understanding of how GIS drives real world impact
•  Insights into how curiosity fuels innovation and long-term career growth
•  A fresh perspective on how your unique lens can shape a mission-driven path
•  An inside look at how Esri supports continuous professional development
•  A glimpse into Esri’s unique approach to sales
•  Why working for a privately owned company can contribute to long term stability and growth

Meet the speakers

Chris Rice

Chris Rice

Senior Account Manager

Chris Rice is a Senior Account Manager on Esri's Southeast State and Local Government team, supporting the Atlanta region. After eight years working for an Esri partner in roles ranging from GIS Analyst to GIS Director, Chris brings extensive knowledge in GIS software, project management, business development, and local government to the team. He has a passion for, and believes it's essential to, impart knowledge of spatial science to as many people as possible. After all, everything happens somewhere!

Lisa Berry

Lisa Berry

Principal GIS Engineer and ArcGIS Living Atlas Evangelist, Esri

Lisa has spent 12 years on Esri’s ArcGIS Living Atlas team, where she develops authoritative datasets, tutorials, and tools that help GIS professionals solve spatial challenges worldwide. She specializes in automation workflows that streamline the integration of geospatial data into the Living Atlas, enabling broader access to high-quality, trusted content. Lisa is passionate about empowering the GIS community through evangelism, education, and intuitive GIS resources. Beyond her work at Esri, she applies GIS in competitive auto racing, using spatial analysis to evaluate performance and make real-time strategic decisions.

Laura Krenek

Laura Krenek

Head of Brand Marketing, Esri

Laura Krenek is the Head of Brand Marketing at Esri, the global leader in mapping and analytics, where she has spent the past decade building campaigns and stories that create lasting brand equity. With 18+ years in marketing and campaigns spanning 100+ countries, she has made a career out of championing purpose-driven brands. A scuba diver, yoga teacher, and mom, Laura brings the same values to work that she brings to every part of her life: creativity, curiosity, and connection. She is deeply passionate about helping others discover that the most meaningful work and the most meaningful life are one and the same.

About PowerToFly

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