Team Summary

The Korea & Mongolia Marketing team delivers client‑centric and market‑relevant marketing initiatives that strengthen Visa’s brand and partnerships across the region. The team leads integrated programs spanning client co‑marketing, brand campaigns, and culturally relevant sponsorship and entertainment activations.

What a Marketing Manager Does at Visa

Reporting to the Director of Marketing, Korea & Mongolia, you advance Visa’s strategic priorities in Korea and Mongolia by delivering insight‑driven marketing programs that drive business growth, strengthen client partnerships, and elevate brand relevance. Your work spans:

• Client Marketing: Lead co‑marketing strategies with issuers, fintechs, and merchants—delivering advisory, joint go‑to‑market planning, and data‑driven campaigns that drive acquisition, activation, usage, and retention.
• Consumer & Merchant Marketing: Develop and execute consumer-facing programs including Visa brand/product campaigns, digital/social content, and merchant offer initiatives, ensuring cultural relevance and strong market impact.
• Sponsorship & Entertainment Activation: Activate Visa’s global sponsorship and entertainment assets (Olympics, FIFA, Super Bowl, MAMA AWARDS, and more) to connect clients and consumers through culturally resonant experiences.

Key Responsibilities

• Bring the “best of Visa” marketing by collaborating with local, regional, and global marketing teams, Business Development, Product, Visa Consulting, and other cross-functional partners to deliver impactful client marketing solutions.
• Partner closely with Business Development to invest client incentives and media budgets into high‑impact co‑marketing campaigns focused on acquisition, activation, usage, and retention.
• Develop and manage domestic and international merchant partnerships end‑to‑end: identify and evaluate prospective merchants, negotiate partnership terms including offers, benefits, rights usage, content and toolkits, align joint KPIs and GTM, and lead full campaign execution across paid, owned, and earned channels.
• Develop and execute Visa brand and consumer marketing programs, including digital content, social media, and influencer or celebrity integrations.
• Ensure strict adherence to Visa brand guidelines across all marketing materials produced by Visa, agencies, clients, and merchants.
• Oversee digital brand alignment, including social media and website content relevant to marketing initiatives.
• Lead the end-to-end delivery of agreed marketing programs, evaluating effectiveness and continuously optimizing performance.
• Recommend the best use of Visa assets and platforms aligned with each client’s objectives to drive mutual business outcomes.
• Lead end‑to‑end sponsorship activation across sports, entertainment, and cultural platforms—including the Olympics, FIFA, Super Bowl, and MAMA AWARDS—aligned with Visa brand and client priorities.
• Manage local contacts within creative, media, experiential, and partnership agencies to ensure client‑centric planning and execution.
• Develop deeper partnerships and unlock new revenue streams by providing Marketing VAS including data‑driven marketing, insights, marketing consulting, and segmentation methodologies.
• Oversee administrative and operational components of marketing and VAS delivery including procurement, contracting, VIK processes, compliance requirements, and internal governance.
• Manage project budgets and timelines within internal systems.
• Support the team with compliance management, audit alignment, and proper documentation.

Why This Role Matters to Visa

This role is essential to driving Visa’s growth in Korea and Mongolia. As a Marketing Manager, you strengthen Visa’s position as a trusted partner to issuers, fintechs, and merchants while enhancing brand relevance through culturally resonant and entertainment‑driven activations. You help deliver measurable business outcomes across portfolio growth, digital adoption, and cross‑border usage, and elevate client performance through strategic marketing advisory and high‑quality execution. Ultimately, your work creates meaningful value for clients, consumers, and Visa.

Professional

• Minimum 8 years of relevant marketing experience agency or client-side, ideally in credit card, financial services, technology, or fintech industries.
• Proven consumer marketing background with demonstrated success in planning and launching integrated, digital‑forward programs that influence end‑user behavior and portfolio outcomes.
• Hands‑on merchant partnership experience—domestic and international: sourcing and evaluating partners, negotiating offers, benefits, rights, managing co‑funding, leading joint campaign execution, and performance measurement.
• Strong proficiency in PowerPoint, Excel, and Word, with the ability to develop strategic documents and compelling client‑facing materials.
• Solid understanding of data‑driven marketing and the ability to apply insights to guide marketing strategy and optimization.
• Proactive, collaborative problem‑solver with a strong drive for delivering results in a dynamic environment.
• Full adherence to audit, compliance, and internal governance requirements across all marketing activities.
• Demonstrated strategic‑thinking capability, with the ability to translate market insights and client needs into structured, actionable roadmaps that support commercial outcomes.
• Ability to develop clear go‑to‑market pathways and long‑term strategic plans that drive client and portfolio growth.
• Strong selling and consultative influencing skills, able to articulate value propositions and persuade stakeholders across varying levels of seniority.
• Exceptional presentation and storytelling skills, capable of simplifying complex ideas and delivering persuasive narratives with confidence.

Values Driven

• Embraces creativity and bold ideas; challenges the status quo constructively
• Demonstrates resilience, adaptability, and agility
• Champions inclusion and diversity of thought
• Communicates with clarity, honesty, and respect
• Strong self‑awareness and ability to manage stakeholders effectively
• Approaches complex tasks with positive energy and ownership

Business

• Stays up‑to‑date on market, digital, and industry trends
• Works effectively in a matrix environment
• Strong presentation, communication, and negotiation skills
• Detail‑oriented, structured, and organized
• Business‑level English
• Ability to craft client‑facing storylines that support commercial conversations and elevate Visa’s positioning as a strategic partner

Technical

• Understands creative and media agency remuneration models
• Proficient in digital, social, and mobile marketing
• Familiarity with AI tools for marketing workflows

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.