Senior Integrated Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Integrated Marketing Manager

The Integrated Marketing team owns end-to-end brand strategy, planning, and execution of key initiatives for Expedia, Hotels.com, and Vrbo. In this role, you will focus on the Vrbo brand—developing and executing integrated strategies that bring Vrbo to life across the full customer journey. You’ll combine customer insights, creative leadership, and close partnership with cross-functional teams (Product, Product Marketing, Retail Merchandising, Customer Insights, and more) to deliver a seamless, differentiated experience.

From breakthrough campaigns to retail activations to impactful product launches, you’ll ensure Vrbo’s promise of trusted quality is consistently delivered across every touchpoint. You will connect global strategy with local market insight to generate measurable business results, serving as a subject matter expert for the business or region you support.

In this role you will:

Strategy & Planning 

• Partner with your senior leadership team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and retail & commercial goals. 

• Collaborate with partner teams, including your marketing marketplace lead counterparts, retail merchandising, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans

• Think globally and act locally – partnering with international marketplace leads, and market business teams to ensure global campaign strategy clearly connects back to local market insights, opportunities, and goals

Campaign Development & Execution 

• Support cross-functional execution of brand campaigns – from big moments like new product launches to always – on programs or local activations

• Lead the day – to – day management of creative and media assets in partnership with internal teams and external agencies

• Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and is adapted appropriately for channel and region

Collaboration & Influence 

• Build strong relationships with key partners across all key stakeholder groups: product, product marketing, retail teams, regional leaders, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media  

• Maintain up-to-date statuses of your projects; contribute to reports shared with leadership and cross-functional partners

• Support Directors and Senior Directors by delivering all campaigns at a high bar

Performance & Insights 

• Ensure delivery on campaign and project goals and work with analytics and media teams to track performance

• Own the measurement plan in partnership with Analytics & Insights – defining campaign goals, objectives, and success metrics upfront

• Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements

Experience and qualifications:  

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Proven experience (9+ years) with a track record of delivering results in marketing (product launches & retail preferred), creative leadership and strategic planning

• History of data – driven brand strategies from vision to development across the full funnel of marketing channels

• Highly organized and able to juggle multiple projects, initiatives, and competing priorities

• Ability to interpret analytics and derive actionable insights

• Experience in understanding and delivering on KPIs

• Proven results in delivering business value through brand strategies

• Exceptional communication, presentation, and interpersonal abilities

• Passion for innovation, creativity, and staying ahead of industry and cultural trends to create breakthrough campaigns

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.