Vice President, Demand Gen

 

 

Vice President, Demand Gen – Tax, Audit & Accounting Professionals

The Tax, Audit & Accounting (TAAP) segment of Thomson Reuters accounts for $1.2 billion in revenue, growing 10% annually, and serves tax, audit and accounting professionals with cutting-edge research and workflow products, powered by CoCounsel Tax & Audit, Thomson Reuter’s professional-grade AI.  

About the Role 

As VP of the TAAP segment, you are responsible for integrated global campaigns and growth marketing strategies that meaningfully drive the business and solidify TAAP as the #1 AI leader for the tax, audit and accounting professionals we serve.  

You will lead the development of comprehensive marketing strategies and campaigns, cascade differentiated and compelling narratives, and lead critical marketing initiatives across US, Canada and Europe, to achieve the financial and strategic objectives of the TAAP business. Key stakeholders and partners include Sales, Finance, Strategy, Product Marketing, Brand, Comms, Digital, Ops.

 
This is a highly visible position that liaises with Segment President, General Managers and C-suite executives. The ideal candidate will be an integrated full-stack marketer, data-driven and customer obsessed, entrepreneurial, and exude ownership of the business, able to deliver tangible results in a matrixed environment. 

This role reports to the Head of Demand Generation, and into the Chief Marketing Officer.  

What You’ll Do 

With deep functional and strategic marketing expertise, exceptional leadership skills, and relevant professional experience, the successful candidate will focus on the following: 

• Deliver both short and long-term revenue objectives by creating and executing a marketing strategy aligned to Segment’s strategic plan and objectives. 

• Build strong cross-functional team and drive bold best-in-class marketing, to advance marketing strategy for new and existing products in direct partnership with functional Centers of Excellence including product marketing, digital marketing, PR, content, etc. 

• Develop key marketing messaging, creative concepts and design, audience targeting, segmentation, and retargeting strategies to deliver effective results. 

• Spearhead innovative marketing that is grounded in a compelling vision, clearly defined priorities, and measurable business results that are aligned with TAAP’s strategy.   

• Own all execution/operational results across US, Canada, and Europe, in addition to collaborating across global enterprise marketing functions. Leverage thought leadership to elevate TR as a Leader in Gen AI, innovation and Saas marketing 

• Partner with finance & analytics to define and track data and insights around acquisition and customer retention, consistently balancing both short and long-term results.  

• Inspire, empower, and develop a talented marketing team; optimize organizational structure and streamline hand-offs.   

• Own and champion internal AI roadmap within marketing.  

Key Responsibilities

• Delivery of effective marketing strategies to fuel marketing sourced pipeline, from marketing qualified lead to closed sale  

• Report out to the business and continuously optimize and streamline the marketing flywheel  

• Establish and deliver the financial targets for the segment  

• Ensure customer voice is driving marketing actions  

• Responsible for sales, created pipeline, SLG/ABM strategies, and PLG self-serve digital 

• Build CoCounsel brand and consideration among TAAP to win market share and drive strong adoption of technology  

Location

This position can be based out of any of our US hub locations: New York NY, Frisco TX, Eagan MN, Ann Arbor MI.

About You

You are a fit for the role of Vice President, Demand Gen – Tax, Audit & Accounting Professionals if you possess the following qualifications and experience:

• Experience leading global teams in a matrixed environment with a data-driven approach.  

• Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.  

• A track record of success as an innovator and marketing strategist with 15 or more years of diverse experience in the technology industry.  

• Demonstrated experience leading and growing a successful SaaS marketing organization of large scope, global reach, and complexity.  

• Confirmed experience driving marketing strategy and programs (thought leadership, demand generation) at scale.  

• Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales and Product Marketing leadership.  

• Steadfast focus on the customer experience.  

• Deep understanding of marketing's role in delivering time-to-value as well as topline revenue.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

 

 

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. Eligible office location(s) for this role include one or more of the following: New York City, San Francisco, Los Angeles, and/or Irvine, CA; McLean, VA; Washington, DC. The base compensation range for the role in any of those locations is $201,600 USD - $374,400 USD. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $175,000 USD - $325,000 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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