Director, Partner Marketing (Advertising)
Job details
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Director, Partner Marketing
Introduction to the team
Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.
As Director, Partner Marketing, you will build and lead a new marketing function focused on capturing untapped advertising revenue from non-endemic advertisers, media agencies, and destination marketing organizations. You will shape the go-to-market strategy for our off-platform and new business initiatives, creating a durable, high-growth revenue stream for Expedia Group’s advertising business.
In this role, you will:
Own the marketing performance of Expedia Group’s advertising products for new business segments, including marketing-sourced pipeline and revenue contribution against annual financial targets.
Design and execute a comprehensive partner acquisition strategy that moves prospects from awareness and consideration through conversion, onboarding, and scalable growth.
Partner closely with Product Marketing to translate our advertising platform capabilities into compelling value propositions, campaigns, and sales collateral tailored to agencies and non-endemic brands.
Develop offer and packaging strategies that resonate with sophisticated media buyers and accelerate adoption of our programmatic and managed-service solutions.
Build, lead, and mentor a high-performing team of 3–4 partner marketers, establishing the operating cadence, processes, and culture for a new center of excellence in new market development.
Serve as the primary marketing stakeholder for Commercial Sales and cross-functional partners, ensuring tight alignment on pipeline targets, lead management, CRM and marketing automation capabilities, and overall go-to-market execution.
Experience and qualifications:
You have extensive experience in B2B marketing for advertising, media, or technology businesses, including proven ownership of pipeline and revenue targets for new business acquisition.
You have led go-to-market strategy and execution for complex, multi-product solutions, ideally selling into media agencies, large brands, or destination marketing organizations.
You bring people-leadership experience, including building and developing high-performing marketing teams in fast-moving environments.
You are highly data-driven, using KPIs such as qualified pipeline value, customer acquisition cost, and revenue attainment to optimize performance and inform strategic decisions.
You are skilled at influencing cross-functional partners (e.g., Sales, Product Marketing, Product & Technology, Operations) and operating as a “player-coach” who is comfortable engaging directly with senior external stakeholders.
You have hands-on experience with CRM and marketing automation platforms and understand how to design processes and requirements that support scalable new business motions.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.