Email Lifecycle Specialist

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role:

We are looking for a meticulous, technically savvy Email & Lifecycle Marketing Specialist to support the execution, optimization, and governance of our lifecycle marketing programs. This role is responsible for managing our global and regional email newsletter programs, maintaining program health and organization, and ensuring scalable, high-quality email experiences across the customer journey.

You’ll partner closely with campaign, operations, and regional marketing teams to deliver lifecycle programs that drive engagement, accelerate pipeline, and improve customer experience!

What You Will Be Doing:

Lifecycle Program Execution & Management

• Handle and fulfill lifecycle marketing requests around newsletter creation, optimization, and personalization at scale.
• Support lifecycle marketing request tickets across nurture, trigger, and cloud trial communications.
• Develop and maintain custom email templates aligned to brand and technical standards.

Program Health, Governance & Optimization

• Maintain clean, organized lifecycle program structures for visibility, scalability, and reporting accuracy.
• Investigate lifecycle program issues, identify root causes, and implement bug fixes or technical solutions.
• Monitor and reduce Marketo program technical debt through documentation, optimization, and cleanup.
• Ensure lifecycle emails are accurately configured for localization and regional deployment.
• Serve as primary point of contact between the Global Lifecycle Marketing team and the APJ Regional and Partner Marketing teams.

Reporting & Continuous Improvement

• Apply AI tools and experimentation frameworks to improve personalization, content variation, and send-time optimization.
• Find opportunities to automate segmentation, content assembly, and nurture logic using predictive or AI-assisted workflows.
• Continuously test content variants (testing AI-generated content where appropriate) to increase engagement and downstream conversion.
• Deliver monthly and quarterly lifecycle performance reporting, including insights and optimization recommendations.
• Monitor engagement trends across nurture flows, triggers, and trials to inform improvements.
• Partner with marketing ops and campaign teams to evolve lifecycle strategy and execution.

Professional Development

• Achieve and maintain Marketo certification.
• Stay current on the latest email marketing, lifecycle automation, and deliverability trends and recommendations.

What You Bring:

• 4+ years of experience in email marketing, marketing automation, or lifecycle marketing.
• Significant experience working in Marketo.
• Strong attention to detail and ability to manage multiple concurrent requests.
• Analytical attitude with comfort interpreting email and nurture performance data.
• Excellent organizational and documentation skills.
• Strong background with HTML/CSS for email templates.

Bonus Points:

• Marketo certification (or willingness to acquire).
• Experience supporting global or localized lifecycle programs.
• Understanding of B2B demand generation and customer journey orchestration.

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws and can view the following posters linked below:

Family and Medical Leave Act (FMLA) Poster

Employee Polygraph Protection Act (EPPA) Poster

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

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