Brand Manager - EyeCare

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Position Overview

The Brand Manager will be responsible for leading the strategic development and execution of brand plans within the pharmaceutical portfolio. This role goes beyond traditional Rx marketing by integrating direct-to-consumer communication strategies, ensuring a cohesive and compliant omnichannel approach across healthcare professionals (HCPs) and the general public.

The ideal candidate combines strong analytical rigor, strategic thinking, regulatory understanding, and creative leadership to drive brand growth in both professional and consumer environments.

Key Responsibilities

1. Strategic Brand Leadership

• Develop and execute annual and long-term brand strategies aligned with business objectives.
• Define positioning, segmentation, targeting, and value proposition.
• Lead forecasting, budget management, and performance tracking (ROI, KPIs, market share).

2. HCP Marketing & Commercial Excellence

• Design promotional campaigns for healthcare professionals (face-to-face, digital, hybrid).
• Develop sales materials and training tools for field force.
• Partner with Medical, Regulatory, and Compliance to ensure scientific rigor and adherence to local regulations.
• Drive congress presence, speaker programs, and peer-to-peer initiatives.

3. Consumer Communication & Awareness

• Develop and execute compliant communication strategies directed to general audiences.
• Lead disease awareness campaigns and educational initiatives.
• Coordinate digital campaigns (social media, paid media, SEO/SEM, e-commerce platforms if applicable).
• Ensure messaging consistency across HCP and consumer touchpoints.
• Monitor consumer engagement metrics and optimize performance.

4. Cross-Functional Collaboration

• Work closely with Medical Affairs, Regulatory, Legal, Market Access, and Sales.
• Align global strategy with local market needs.
• Manage agencies (creative, digital, media, PR).

5. Innovation & Omnichannel Excellence

• Identify new digital tools and platforms to enhance engagement.
• Implement data-driven insights to refine targeting and personalization.
• Lead integrated omnichannel execution plans.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences or related field.
• 4–6+ years of experience in pharmaceutical marketing.
• Experience in Rx brand management required.
• Experience in consumer marketing, digital campaigns, or awareness initiatives preferred.
• Mandatory Experience in sales
• Strong understanding of pharmaceutical regulatory frameworks.
• Proven ability to manage budgets and cross-functional teams.

Core Competencies

• Strategic thinking with strong execution mindset.
• Analytical and data-driven decision-making.
• High compliance awareness.
• Strong communication and stakeholder management skills.
• Creativity balanced with regulatory discipline.

  Success Indicators

• Market share growth.
• Effective campaign execution (HCP & consumer).
• Strong cross-functional alignment.
• Budget efficiency and forecast accuracy.
• Increased brand awareness and engagement metrics.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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