Job details
About CITI
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
Citi Analytics and Information Management (AIM)
Citi AIM was established in 2003 and is located across multiple cities in India – Bengaluru, Chennai, Gurugram and Pune. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies.
What do we do?
The US Consumer Cards (USCC) – Digital Product Analytics Team is a specialized function dedicated to understanding, measuring, and improving the servicing and marketing experience across all digital platforms. We are a dynamic and data-driven team focused on accelerating digital growth, enhancing customer engagement, and driving operational efficiency. By leveraging cutting-edge analytics and Gen-AI, we identify and act on opportunities to improve the customer lifecycle, increase digital revenue, and reduce service costs. We foster a culture of continuous learning and rapid experimentation to deliver impactful digital experiences that resonate with our customers. Our mission is to leverage data and insights to make our digital platforms the preferred channels for our customers, ultimately driving revenue and efficiency.
Role Description:
Digital Analytics Analyst is a trainee professional role. Requires a good knowledge of the range of processes, procedures and systems to be used in carrying out assigned tasks and a basic understanding of the underlying concepts and principles upon which the job is based. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Makes evaluative judgements based on the analysis of factual information. They are expected to resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents. Must be able to exchange information in a concise way as well as be sensitive to audience diversity. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own job.
Responsibilities:
Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
Identifies and compiles data sets using a variety of tools (e.g. SQL, Access) to help predict, improve, and measure the success of key business to business outcomes
Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques
Knowledge of digital marketing and Credit Card business, and industry best practices is highly beneficial
Qualifications:
1-3 years of experience
Proficiency in coding using Python & PySpark
Hands-on experience working with large, complex, unstructured datasets, data warehouses and ability to pull data using relevant programs and coding
Excellent communication and interpersonal skills, be organized, detail oriented, and adaptive to matrix work environment
Experience in working on Credit Card Business, Digital marketing Analytics be nice to have
Education:
Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Experience in Python, PySpark, Hive, Impala, SQL programing will be preferred
Credit card Business and P&L experience would be preferred
Knowledge on Adobe, Test & Learn and other web analytics tool.
------------------------------------------------------
Job Family Group:
Decision Management------------------------------------------------------
Job Family:
Business Analysis------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
