Vice President, Marketing Technology & Operations

Job Description

Marketing Technology Strategy & Architecture

• Own the vision and roadmap for Visa Marketing's technology stack
• Lead martech consolidation initiatives targeting stack reduction and annual savings
• Design unified data architecture integrating CDP, CRM, marketing automation, and analytics
• platforms
• Evaluate and integrate AI-native platforms—distinguishing genuine capabilities from marketing hype

AI Transformation Partnership

• Partner with leadership to execute Visa Marketing's AI transformation agenda
• Deliver technical infrastructure for AI pilots across Insights & Analytics, Content Generation, and Marketing Services
• Architect agentic workflows for autonomous campaign optimization and real-time personalization
• Build technical expertise that provides credibility for AI investment proposals

First-Party Data Platform Development

• Lead architecture and implementation of unified first-party data strategy
• Design privacy-compliant data infrastructure across global markets with varying regulatory requirements (GDPR, CCPA)
• Build marketing data clean room capabilities for secure partner collaboration
• Create data-enriched AI optimization frameworks that demonstrate ROI vs. content-only approaches

Digital Production & Delivery Excellence

• Improve technical delivery for B2B Marketing, Marketing Services, and client enablement programs
• Build scalable digital production capabilities serving both internal marketers and external clients
• Design solutions with 'Client Zero' mindset—internal capabilities that become monetizable products
• Establish quality standards and execution judgment across technical delivery

Vendor & Partner Accountability

• Hold technology partners and agencies accountable for delivery
• Evaluate whether partners are creating real value or generating complexity to justify fees
• Structure SOWs, SLAs, and governance frameworks that create genuine accountability
• Provide technical credibility that strengthens stakeholder relationships

Qualifications

Basic Qualifications

• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD

Preferred Qualifications

• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 258,100.00 to 451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.