Marketing Services Analyst

Job Description

The Marketing Analyst will provide hands-on executional marketing support to priority clients and internal stakeholders in South Africa. The role is focused on implementing, optimizing, and reporting on client-specific and digital-led marketing initiatives, with a strong emphasis on digital marketing execution, performance tracking, and campaign optimization. 

This role supports delivery excellence at a campaign, channel, and asset level, working closely with internal teams, agencies, and clients to ensure high-quality, on-time execution. 

 Principal Responsibilities-Key Results Area 

Marketing Execution & Delivery Support  

• Support the end-to-end execution of client marketing initiatives, from brief development through to go-live and post-campaign reporting. 
• Coordinate campaign assets, timelines, approvals, and deliverables across internal teams and external agencies. 
• Ensure all marketing activity is executed accurately, on brand, and aligned to agreed objectives. 
• Manage operational and administrative aspects of marketing delivery, including timelines, documentation, and status reporting 

Digital Marketing Execution  

• Execute and support digital-first marketing campaigns across channels such as social media, digital display, paid media, content, and owned platforms. 
• Manage digital content calendars and support publishing, optimization, and performance monitoring. 
• Track and analyze digital campaign performance, providing clear insights and recommendations for optimization. 
• Support implementation  

Execution and Communication 

• Ensure timely executions and deliverables from agencies and vendors. 
• Maintain open communication between clients, partners and vendors to ensure accurate implementation. 

Client and Stakeholder Support  

• Act as a day-to-day marketing execution support resource for priority clients and internal account teams. 
• Translate client briefs into clear execution plans and agency instructions. 
• Maintain strong working relationships with agencies and vendors to ensure efficient delivery and quality outputs. 
• Support preparation of client updates, reports, and execution reviews. 

Marketing Value-Added Services (Execution Support) 

• Support delivery of Marketing Value-Added Services through execution, coordination, and reporting, rather than strategy ownership. 
• Assist with campaign set-up, tracking, and measurement of agreed KPIs. 
• Contribute to post-campaign analysis and documentation of learnings and best practices 

Reporting, Measurement & Governance 

• Support campaign performance reporting, including digital metrics, KPIs, and ROI indicators. 
• Ensure accurate tracking of deliverables, budgets, and invoices related to marketing execution. 
• Maintain organized records of campaigns, assets, and results for internal reference and audits. 

Revenue Pipeline and Project Management 

• Support the management and reporting on the revenue pipeline, project status, successes, and challenges related to marketing VAS. 
• Support day-to-day management of marketing VAS client engagements and project proposals. 
• Oversee all administrative deliverables related to client marketing project management and VAS. 

 Key Competencies 

Core Capabilities 

• Innovative, and creative thinker with commercial acumen and strong execution mindset with high attention to detail. 
• Superior negotiation skills leading to timely and acceptable resolutions, sales skills. 
• Marketing Commercial acumen, Marketing data familiarity and Influencing skills are critical. 
• Proven ability to manage multiple workstreams and deadlines simultaneously. 
• Excellent coordination and project support skills. 
• Clear and confident written and verbal communication skills. 
• Solid interpersonal skills and collaborating with cross functional teams. 
• Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases. 
• Project management skills and ability to present to senior stakeholders  

 Digital Marketing Strength 

• Solid experience in digital marketing execution, including social, paid media, content, and performance tracking. 
• Comfortable working with digital metrics, dashboards, and reporting tools. 
• Understanding of digital customer journeys and optimization principles. 

Ways of Working 

• Highly organized, proactive, and self-driven. 
• Comfortable working in a fast-paced, hands-on environment. 
• Client relationship and management skills 
• Adaptable and solutions-oriented 
• Strong self-management skills including demonstrable drive and energy. 
• Able to work with minimal management oversight. 
• Possess real passion for influence and advocacy, and a drive to always push and apply new approaches/thinking  
• Demonstrated track record in the management of external clients, agencies, and the development of through the line campaign materials. 
• Multicultural sensitivity and a commitment to drive inclusive culture. 

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications

Preferred Qualifications:
Bachelor’s Degree in business or a related field with a marketing foundation 
4+ years of relevant experience in a marketing execution, digital marketing or campaign support role   
Demonstrated marketing strategy and campaign management, particularly in digital first campaigns.  
Demonstrated selling skills and client engagement skills. 
Strong analytical skills to establish, track and improve KPIs and return on investment and other measurement tools. 
Understanding of media strategy and planning 
Digital Marketing skills 
Negotiation skills 
Is a strong team player, able to work on multiple projects and in a multi-functional team Personal resilience – able to maintain an emotional balance in the face of pressure and high-performance expectation  
Is comfortable working in a fast paced, hands-on, growth orientated work environment, must be adaptive to change 
Is self-confident and able to think on their feet. 
Strong personal motivation and commitment 
Is proactive and demonstrate initiative. 
Has strong commercial acumen 
Strong problem-solving skills 
Excellent presentation skills 
Strong time management skills 

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.