Sr. Marketer, Campaign Activation ABM
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Job details
Sr. Marketer, Campaign Activation ABM
The Role: We're looking to hire a well-organized, highly collaborative Sr. Marketer - Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and driving measurable pipeline impact. This role sits within the Demand Activation – Field Marketing and ABM team and is responsible for planning, executing, and optimizing ABM programs —partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams.
You'll own the operational excellence behind ABM: account planning support, program orchestration, stakeholder alignment, timelines/deliverables, vendor/agency management, budget coordination, measurement/reporting, and continuous optimization.
Our ideal candidate is passionate about best-in-class customer experiences and enjoys building repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves—along with the ability to influence without authority and keep cross-functional teams moving toward shared account outcomes.
The Fit: We are amidst a change in how Thomson Reuters goes to market—moving faster, asking harder questions, and holding ourselves accountable for best-in-class customer experiences. We put the customer at the center of everything we do.
Details matter. If you love translating insights into coordinated programs that Sales use and can bring structure to ambiguity, this role is for you. You should enjoy partnering with marketing and sales leaders to identify where we can innovate, reduce friction in the buyer journey, and drive deeper engagement inside a well-established customer base. You're energized by experimentation, can pivot when priorities change, and thrive as a high-accountability self-starter who motivates others to deliver.
About the Role
In this opportunity as Sr. Marketer, ABM, you will:
Plan and execute creative, modern ABM programs to engage prioritized accounts and buying groups.
Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria.
Operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
Own end-to-end program management: timelines, deliverables, stakeholder coordination, approvals, budgets, vendor/agency engagement, and post-program follow-through.
Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
Measure and report ABM performance in partnership with marketing insights turning insights into optimizations.
Leverage marketing technology and data to target, personalize, and track ABM programs.
Standardize and improve ABM processes using templates and best practices—while evolving the "how" to increase efficiency and impact.
Be bold and test new ideas to differentiate the Thomson Reuters brand.
About You
You're a fit for the role of Marketer, ABM (Field Marketing) if you have:
5-7 years in B2B marketing with experience in ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
Demonstrated ability to work tightly with Sales (account planning, stakeholder alignment, follow-up motions, opportunity support) and deliver programs that advance outcomes.
Comfort leveraging marketing technology to deploy and measure integrated campaigns (Marketing Automation, CRM, digital analytics, webinar/events tools; ABM/intent platforms a plus).
Strong project management and communication skills—able to run multiple workstreams, manage dependencies, and deliver on time.
A customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
A self-starter attitude that thrives in a fast-paced, collaborative environment and can pivot with changing business priorities.
The ability to build strong relationships across functions (marketing, sales, operations, insights/analytics) and influence without authority.
Understanding of modern B2B best practices for integrated, multi-channel programs (digital + field) and how they map to pipeline creation and acceleration.
Proficiency in Microsoft Office and related productivity tools.
Ability for travel <10%
#LI-TV1
What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com
