Senior Media Specialist, Global Media Strategy & Insight

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Media Specialist, Global Media Strategy & Insight

Introduction to the team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Our team delivers travel inspiration through boundary-pushing media solutions and purposeful sponsorships. By blending strategic innovation with advanced technology, we create seamless, high-impact journeys that captivate travelers and elevate our brands. We measure success through the sustained growth we deliver for Expedia Group via our trusted worldwide collaborators.

Make an impact

EG Media & Sponsorships is seeking a visionary Senior Media Specialist, Global Media Strategy & Insight to lead the global media approach, best practice, insight, optimisation, and effectiveness, to maximise the effectiveness of brand advertising for Hotels.com, one of Expedia Group’s core brands.

You will develop and embed evidence-based media strategy across markets and channels – defining global media planning principles, leading a test-and-learn agenda and driving continuous optimisation of media investment.

You will collaborate closely with Media Business Directors, Brand Organisations, Market Managers, Channel Leads and external partners to maximise EG’s brand advertising.This person will also champion automation and AI to streamline the planning process.

In this role, you will:

Brand Media Strategy Leadership & Stakeholder Engagement

• Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.

• Lead the development and socialisation of global media approaches that align brand, performance and market requirements.

• Champion an evidence-based approach to media decisions; building and testing hypotheses to find new opportunities and reduce wastefulness.

Media Optimisation

• Develop and maintain the global media planning principles and media best practice.

• Guide the allocation and optimisation of DG media budgets across channels and markets.

• Lead the quarterly Insights & Optimisation Forums, ensuring learnings are shared and embedded in planning.

• Coach and advise Media Planning team members to analyse global media and sponsorship learnings, acting upon insight to drive continuous improvement.

Operations, Automation & Agility

• Streamline media planning processes through centralisation, automation, and collaboration.

• Champion AI-driven solutions to reduce resource requirements and enhance strategic focus.

• Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.

Learning Agenda & Partner Research

• Own and maintain the EG Media Learning Agenda, sourcing and prioritising business questions, hypotheses, and insights.

• Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.

• Consolidate and socialise insights across the organisation, building a robust knowledge base for media channel mix and partnerships.

Experience & qualifications:

• Proven expertise in strategic media planning, optimisation, and effectiveness, either in-house or agency-side.

• Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g. MMM, incrementality testing etc.)

• Curious thinker and problem-solver who enjoys innovating to drive growth.

• Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.

• Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.

• Excellent communication, analytical, and problem-solving abilities.

Interdependencies

• Media Business Directors

• Brand VPs and IM&C

• Agency partners

• Marketing Analytics, Media Data, Traveler Research & Insights

• Media Planning, Media Investment

The total cash range for this position in West Hollywood is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $94,000.00 to $131,500.00. Employees in this role have the potential to increase their pay up to $150,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.