Senior Partner Growth Marketing Specialist - SEO
Job details
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
What you'll do:
Take end-to-end ownership of SEO initiatives, driving delivery independently across both technical and content workstreams, at the single page level and at scale.
Lead keyword research, competitor reviews, content analysis and optimization, translating findings into clear, prioritised recommendations.
Monitor performance to proactively surface trends, risks, and opportunities to improve search visibility and revenue; including designing and running test-and-learn experiments.
Continuously optimise SEO best practices and guidelines, informed by insights, experimentation, and performance analysis.
Collaborate with stakeholders across Growth Marketing and the wider B2B organisation to ensure SEO best practices are applied across all aspects of our white-label template platform.
Partner with Product and Tech teams to propose and drive improvements to SEO tooling and capabilities, using data, insights, and structured testing methodologies.
Become an expert user of SEO tools and processes, including content management systems, indexation, LLM content generation, and analytics and reporting solutions.
Who you are:
Proven experience delivering SEO initiatives, preferably in the travel industry or ecommerce.
Deep, practical knowledge of both technical and content SEO, with a track record of driving measurable outcomes autonomously.
Hands-on experience working within content management systems (CMS) and API-based solutions to deliver content updates, both in small batches and coordinated at scale.
Highly analytical and detail-oriented, with advanced web analytics skills. Comfortable independently crafting and interpreting keyword research, competitor analysis, and analytics reports, and managing multiple priorities simultaneously.
Commercially driven, with the ability to prioritise based on data and revenue impact.
Demonstrated experience generating measurable organic traffic or revenue growth from large scale LLM content.
Strong organisational, communication, and stakeholder management skills, with a collaborative mindset and proven ability to work effectively with cross-functional teams including Marketing, Sales, and Product.
Proficient with analytics and competitor research tools, such as Adobe Analytics, Google Analytics, Google keyword tool, SEO clarity and SEMrush.
Curious, adaptable, and open to feedback, with a strong desire to grow in a dynamic digital environment.
Up to date with the latest traditional and agentic search trends, tools, and best practices.
“In-house” experience required. Additional agency experience is a bonus.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.