Marketing Director, Japan | Growth & Demand Generation
Job details
Marketing Director, Japan | Growth & Demand Generation
We are seeking an experienced and strategic Marketing Director to lead the development and execution of our go-to-market, marketing, and communications strategy. In this role as Japan Marketing Country Lead, you will drive pipeline growth, enhance brand visibility, strengthen market positioning, and support key commercial objectives. Acting as a strategic partner to the business, you will bring together demand generation, stakeholder engagement, and brand communications to deliver measurable enterprise impact, while collaborating across global and regional teams to shape and execute high-impact outbound marketing initiatives.
This is a pivotal time to join our business. We are delivering strong commercial performance, with continued sales and revenue growth, high customer retention, and strong momentum in winning new clients across major sectors.
About the Role
In this opportunity as a Marketing Director, Japan, you will:
- Manage a team of experienced marketing professionals in Japan, with ownership of marketing KPIs and accountability for achieving annual pipeline and marketing-attributed sales targets aligned with the sales cycle for each proposition.
- Develop and deploy sophisticated, integrated demand generation campaigns in Japan, leading marketing efforts for Global Trade, Tax, and Legal Solutions.
- Build enthusiasm and momentum for marketing initiatives by engaging with and enabling Sales and the development of target account marketing programs.
- Develop and execute plans across a range of marketing channels, including social media, marketing automation, events (physical and digital), digital display, and SEM.
- Play a key role in building high-touch TOFU, MOFU, and BOFU campaigns to drive pipeline influence and acceleration.
- Own marketing KPIs and ensure the achievement of annual pipeline and marketing-attributed sales targets in line with the sales cycle for each proposition.
- Develop strong and effective partnerships with local industry partners, associations, and internal and external stakeholders.
- Work closely with Strategy, Digital, Operations, Events, and Thought Leadership marketing leaders to shape the strategy, messaging, and content of our outbound marketing efforts.
About You
You are a fit for the Marketing Director, Japan position if you have the following requirements:
- Minimum of 5 years' senior marketing experience, with a proven track record of driving pipeline and revenue growth
- Strong experience in strategic marketing, demand generation, integrated campaigns, and communications
- Knowledge of proposition-based or solution-led marketing
- Proven track record of leading teams to deliver against established metrics and KPIs
- Proven track record of managing data-driven marketing campaigns, with strong budget management skills
- Strong relationship management skills, with the ability to work effectively with agencies, stakeholders, and strategic partners
- A strong interest in staying current with marketing innovations and best practices
- Ability to effectively prioritize multiple tasks while communicating persuasively under pressure
- Native-level proficiency in Japanese and business-level proficiency in English
Additionally, the following experience will be highly valued:
- Prior experience marketing B2B technology products or services
- Prior experience managing Tax, Corporates, or Legal portfolios
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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