Full Time Posted 2 days ago
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Job Type

Full Time

Job Details

Under the direction of SFGATE’s senior editor of photography and design, the Social Video Producer will create compelling content across all platforms, focusing on digital video content for platforms including TikTok, YouTube and Instagram Reels. In this dynamic role, the Social Video Producer will be comfortable in front of a camera, be a good storyteller, communicate across multiple groups and work under tight deadlines to deliver produced video in a variety of formats and covering a range of topics — from top stories of the day to spotlights on fascinating long reads.



Launched in 1994, SFGATE.com was one of the first large-market media sites in the world and served as the exclusive digital home of the San Francisco Chronicle for 19 years. In 2019, the Chronicle (which can now be found online at the paywalled sfchronicle.com) and SFGATE officially became two separately run entities with their own editorial staffs and independent newsrooms.

Today, SFGATE is a digital-only publication that reaches more than 28 million readers every month and tells the stories of the people, places and ideas that make San Francisco, and the Bay Area at large, the weird and wonderful place that it is. We help readers navigate their day, whether it’s by keeping them updated on big breaking news, guiding them to interesting local experiences or sharing a part of the Bay they haven’t seen before. 

The site is home to eight verticals: Culture, offering a unique mix of the entertainment news you actually need and the underground stories from hidden corners of the Bay Area you want; Local, the premier destination for everything that life in San Francisco encompasses (from wildly expensive real estate to schools to what it’s like to live above a raucous bar); Sports, covering the intersection of sports and culture; Tech, covering the intersection of tech and culture; Travel, covering everything from flight deals and travel news, to hotel hacks and under-the-radar day trips; Politics, where we keep you up to speed on all local, state and national politics that have implications on the Bay Area; Food + Drink, where we tell you the backstory of the people behind the bar and in the kitchen; and News. SFGATE also has satellite editors covering Lake TahoeCalifornia Parks, the Central CoastHawaii and Disneyland.

What you’ll do:

  • Understand what trends on social platforms and in the news cycle generally, and be able to share our stories in a way that helps them be included in trending news moments
  • Produce and star in franchise-able videos for SFGATE’s social video platforms (TikTok, Instagram Reels, Twitter, YouTube) and native site that lean into both the news cycle when there is one and good long-form storytelling when there isn’t
  • Edit video content in real-time using Adobe Premiere, Adobe After Effects or similar tools and be comfortable editing a variety of social formats: short form, long-form, livestreams and more
  • Be exceptionally creative with your approach to social, and come up with new and interesting ways to share things
  • Be a good storyteller, capable of writing engaging scripts for produced video and corresponding social copy that entices viewership on social franchises
  • Post each project or video, track video performance
  • Prioritize and balance multiple projects simultaneously
  • Use social analytics tools and performance metrics to identify best practices for creating video content, increasing video views and key KPIs across platforms
  • Work with urgency in breaking news environments
  • Communicate and interact professionally with culturally diverse writers, editors, and staff
  • Manage time effectively and meet deadlines
  • Work effectively in a medium-sized news organization with an emphasis on teamwork
  • Work legally in the United States
  • Be able to live in/commute to the San Francisco Bay Area 

Who you are:

  • Minimum 3+ years of experience working in social media/digital content creation
  • Bachelor’s Degree or equivalent experience
  • Experience editing vertical and horizontal video on Adobe Premiere
  • Strong in-platform (TikTok, SnapChat, Reels etc) editing skills and out-of-platform (Premiere) editing skills are a must
  • Ability to work under extremely tight deadlines when required
  • Strong understanding of social media analytics, ability to track performance of social franchises
  • Demonstrable experience identifying shareable/viral content: news junkie fluent in what's trending and always plugged in to latest conversations 
  • Excellent writing skills and on camera delivery
  • You’ve read SFGATE and follow us on social media to have an understanding of our brand and voice
About the Company

We are at the intersection of what matters To the local communities we serve. To the national conversation we inform. To the employees we invest... Read more

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SFGATE Social Video Producer
I'm Interested