Primary Duties and Responsibilities:
- Meet or exceed monthly sales goals, anticipating any challenges, and working with leadership to determine strategies to overcome possible shortfalls.
- Develop new customers by generating interest that results in a multi-faceted, long term advertising campaign.
- Prepare and conduct presentations to new and prospective customers, centered in client need and conveying market research, competitive landscape, media consumption preferences, product recommendation, and next steps.
- Conduct business between Hearst and clients according to established protocol, maintaining integrity in all aspects of the business relationship.
- Maintain a 90-day pipeline that will meet or exceed revenue ramp models.
- Track all sales activity in sales force.
- Strategize new products and approaches with sales and marketing leadership with client need and feedback at the center.
- Adhere to established advertising deadlines.
- Respond to all customer concerns in a timely manner.
- Arrive at scheduled appointments on time.
- Attend weekly sales meetings, trainings and 1x1s prepared and on time.
- Attend community and professional events.
- Perform other duties as requested by leadership.
Administrative Duties:
- Accurately complete all sections of Hearst insertion order form prior to submission.
- Document pertinent information related to ongoing advertising contracts, ensuring adherence to terms outlined in the contract.
- Review history and ensure customer has paid previous balances prior to accepting new ad orders.
- Approve proposed account adjustments with advertising manager prior to issuing a credit memo to accounting.
Education, Training and Skills Required:
- College degree or equivalent experience required.
- Minimum of 3-5 years previous outside sales experience required, with specific media sales experience highly desirable. Must be computer savvy.
- Experience in conceptual selling and delivering compelling proposals preferred.
- Experience working with a profit and loss statement or managing a business preferred.
Personal Profile:
- Possess high degree of business and personal integrity.
- Organized, efficient and driven to meet deadlines and goals.
- Ability to work cooperatively with coworkers and managers.
- Must possess a valid driver’s license and reliable transportation.
- Good math skills and the ability to compute advertising price quotes while conveying the value.
- Good verbal and written communication skills, including spelling, punctuation, and grammar.