To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for dedicated marketers who are curious, analytical, and have a passion for digital marketing to help us build this world-class organization. Your Impact As a Programmatic Strategist, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our partners in Sales. You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs. As a key member of the Media Lab, you will:

• Serve as in-house expert on everything programmatic – planning and execution to strategy and reporting
• Manage budgets, target attainment, media strategy, campaign and ad optimization, testing, performance KPIs, and overall programmatic roadmap
• Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
• Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance
• Provide regular campaign reports, updates, and optimization recommendations to the team's external customers
• Own the relationships with our ad platform partners and third-party vendors
• Stay up-to-date on best methodologies, industry trends, and strategies in the programmatic landscape educating the greater team as you learn
• Research new, innovative tactics that enhance campaign operations and increase digital business impact

Requirements:

• Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries.
• Proficiency in Programmatic Platforms: Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucial.
• Skills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.) to achieve campaign objectives.
• Budget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI (Return on Investment) for campaigns.
• Problem-solving and Adaptability: Ability to troubleshoot issues within campaigns, adapt strategies based on changing trends, and optimize accordingly.
• Project Management: Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets.
• Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion.
• Exceptional communication skills and a collaborative/team mentality
• Strong analytical mind, driven problem solver, and a curious to understand the why as well as the what
• Proficiency in Excel and/or Google Sheets
• Proficiency in using data visualization tools such as Tableau and Datorama
• Fluent in written and spoken English
• Proficiency in Spanish, Italian, or Dutch is a plus

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