CRM Communication Operations Specialist
Onsite
London, United Kingdom
London, United Kingdom
Job Details
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. CRM Communication Operations Specialist As CRM Communication Operations Specialist you will act as an SME for audience and data operations, platform best practices and advise on improving campaign effectiveness. What you’ll do:
- Extract data from multiple data sources independently and combine into the required datasets for model building or analytics.
- Support, monitor and troubleshoot manual and automated campaigns with data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans
- Support the implementation of complex personalized campaigns by enabling, automating, & scaling personalization data across channels in our messaging platform
- Work with business owners to analyze audience requirements and translate into technical/ functional specifications for tooling
- Define audience process improvements and enable campaign automation to increase campaign efficiency
- Support any complex and bespoke audience creation which are beyond the capabilities of existing marketing tooling using analytical techniques
- Support any bespoke requests for supplementary data pulls and basic analytics
- 1-2 years of experience with omni-channel marketing campaign management systems (e.g. Adobe Campaign, Salesforce Marketing Cloud, Responsys)
- Understands the need to collaborate with subject matter experts and stakeholders early in the process in order to clarify the business question, enhance the feature selection process, select an output that is relevant to stakeholders.
- Intermediate level in the foundations of data segmentation, counts, data quality and attribution
- Strong SQL skills; demonstrated experience of being able to work with big data, automate scripts and a willingness to learn new languages required for the task.
- Basic knowledge of data migration and ETL’s to be able to discuss data migration issues with engineers, especially identifying when an ETL is not performing as expected
- Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
- Experience in building complex marketing automation campaigns in Salesforce Marketing Cloud (or similar) preferred
- Demonstrated aptitude to problem solve and troubleshoot complex technical issues effectively
- Ability to work at a fast pace while handling competing priorities.
- Highly collaborative and operate with integrity, confidence, and compassion.
- Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
- Basic experience using HTML to build and personalize marketing communications
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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