Director, Social Media
Onsite
West Hollywood, CA, United States
West Hollywood, CA, United States
Posted 12 days ago
Job Details
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. Director, Social Media Do you thrive in the fast-paced world of social media and have a passion for travel? Are you a senior strategic thinker with the leadership skills to guide a global team? If so, Expedia Group wants you! As the Director, Social Media, you will be our right hand, working closely and reporting to the Sr. Director, Global Head of Social Media to develop and implement a winning social media strategy across all Expedia Group brands globally. You will have the opportunity to lead a talented team of social media strategists and specialists, ensuring our social presence is engaging, inspiring, and drives business results. What You'll Do:
- Partner with the Global Head of Social Media to develop, implement, and operationalize a comprehensive social media strategy across our brands, aligned with Expedia Group's overall business goals
- Oversee, manage, and develop strong strategic recommendations on the day-to-day implementation of the social media strategy and BAU content across Expedia Group’s brands and platforms (e.g., Facebook, Instagram, TikTok, YouTube, X, LinkedIn, etc.) to build stronger social communities
- Create consistency and rigor across social for Expedia Group’s portfolio of brands
- Lead and mentor a team of social media strategists, inspiring, building, and fostering a collaborative and creative environment across the team
- Manage operations of a best-in-class social organization that inspires travel globally, regionally and locally
- Stay up-to-date on the latest social media trends and identify opportunities to leverage new platforms and features, particularly those relevant to specific regional/local audiences
- Track and analyze social media performance metrics, including paid boosting social campaign performance, identifying areas for improvement and reporting on key results
- Manage social media budgets and resources effectively, with a keen understanding of optimizing spend across diverse markets and business units
- Develop and maintain strong relationships cross-functional partners to deliver business results
- Minimum 10 years of experience in social media marketing, with a proven track record of success in a leadership role
- Minimum 5 years managing and leading large global teams
- Have strategy and execution experience running Social at global brands that have a clear voice in social, and where social an important driver of the way is a brand goes to market
- In-depth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management
- Inherent understanding of Internet culture, social demographics, how to build community, and know how to show up on social in an authentic way
- Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies
- Passion for travel and the tourism industry, with a keen understanding of regional and local market social landscapes
- Experience working in a fast-paced, dynamic environment
- A strategic thinker with the ability to develop and execute complex plans
- Proven ability to manage high-performing social media teams
- Experience with influencer marketing, particularly within the travel industry a plus
- Fluency in multiple languages a plus
Learn more about Expedia Group
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