Sr. Director, Brand Strategy
Onsite
San Francisco, CA, United States
San Francisco, CA, United States
Full Time Posted 4 days ago
Job Type
Full Time
Job Details
Job Description The Senior Director of Brand Strategy is primarily responsible for continuing to build and deploy Visa’s brand positioning to ultimately enable Visa to drive relevance and preference with key audiences, and across Visa’s business priorities. A keen ability to understand and anticipate cultural and commerce trends, turn insights into actionable strategies, and connect it back to innovating Visa’s global brand is critical to success. This individual and his/her team will work with Marketing Executives, key global stakeholders and five regional brand teams to successfully bring to life – and evolve over time – the strategy for the Visa brand, currently ranked the 6th most valuable brand in the world, according to BrandZ. The position reports to the Vice President of Global Brand Strategy and Planning and will be based in Visa’s San Francisco, California or New York office. Essential Functions Oversee the global brand strategy to advance Visa’s Positioning.
- To power the next phase of Visa’s growth, continue to develop and refine a clear strategy to leverage Visa’s historic strength in consumer card payments to re-position the brand as a leader in all forms of digital payments and money movement.
- Lead ongoing alignment of our enterprise behind the brand positioning for Visa and infuse that positioning in all activities, achieved through equipping the function with strategic tools and resources and driving strategic platform commitment and clarity across marketing and business units.
- Oversee / evolve the brand voice & message architecture, as well as brand behaviors to advance brand positioning and respond to changing market dynamics.
- Consult on changes and application of Brand Health/Strength to help enable markets’ success.
- Establish learning agenda for brand innovation and leadership of Visa in culture and in commerce.
- Partner with internal teams and external partners to curate insights and consumer trends to help inform new brand behaviors and opportunity areas that grow value for the Visa brand, and hand-off key strategies for global and/or regional executions.
- Provide functional thought leadership to Global CMO and Marketing Leadership team on a range of initiatives including brand strength, consumer trends, modern branding, etc.
- Lead or author brand reviews of priority briefs in global or region and consult on ways to improve strategy execution, facilitating cross-sharing of results, and insights to produce best in class work, ensuring work ladders into positioning.
- Help inform brand narrative arc across fiscal years, sponsorship activations, and initiative campaigns, and partner with Creative, Design, Content, Sponsorship teams to ensure a cohesive story from Visa.
- Participate in central briefings of global assets (e.g., global films, sponsorship activations, and content) and partner with Global, Regional, and Agency teams to develop and deploy work.
- Lead team of brand strategists overseeing team vision, project delivery, and talent growth and development to consistently meet or exceed Brand Goals.
- Manage brand agency roster to build best-in-class work and manage associated budgets on quarterly and annual basis.
- Help to improve Visa’s agency briefing process in partnership with Agency Management team.
Learn more about VISA
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