User Researcher - Content Strategy and Web Optimization
Onsite
Austin, TX, United States
Austin, TX, United States
Posted 15 days ago
Job Details
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. User Researcher - Content Strategy and Web Optimization The Web Information Architect role will focus on establishing content management standards and processes for our B2B website, as well as explore opportunities for improving the user experience through testing and user feedback. This role will be critical to the success and scaling of the B2B unified website that recently launched. This role will ensure the site is user-friendly and will continuously work to optimize the site based on feedback and data. What you’ll do:
- Understand and document the site structure, as well as how people are using the site and identifying user pain points
- Provide insights to business owners as the site evolves over time, including data-driven recommendations to meet site objectives
- Ensure usability meets accessibility requirements and forward-thinking trends
- Build out a set of controlled vocabularies that describe and classify your content
- Train others to understand the taxonomy and enforce when terminology is used incorrectly
- Define tagging strategy and maintain documentation of tag taxonomy
- Conduct research to understand the findability and discoverability of the content on the site
- Use analytics reports and user testing to identify under-performing opportunities
- Work with stakeholders to understand content goals and design research or tests to support those goals
- Identify and categorize all the digital content on the website, and maintain that inventory consistently
- Evaluate the usefulness of current content and deciding whether we should keep it, remove it, or update it
- 3+ years experience in web strategy, information architecture, or related roles
- Strong understanding of web analytics, A/B testing, and user experience principles
- Demonstrated success in developing and growing content management standards
- Excellent project management and communication skills
- Familiarity with content management systems and web development technologies
- Experience with Adobe Experience Manager a plus
- Ability to collaborate effectively with cross-functional teams and stakeholders
- A strategic thinker with a results-oriented mindset
Learn more about Expedia Group
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