The Senior Manager Client Marketing in West Africa will lead client relationships with banks Fintechs and merchants to create bigger value for Visa and Visa clients through marketing strategy and co marketing initiatives and deliver innovative solutions through Visa marketing advisory services

As part of West Africa Marketing team the Senior Client Marketing Manager will be responsible for leading the implementation of strategic marketing programs on behalf of Visa  s clients to achieve Visa and the client  s business objectives  As well supporting all business development efforts in selling marketing engagements Value added Services    VAS     revenue and deepen client  s brand and customer engagement  Marketing engagements will include creating growth strategies customer research & insights product launch campaigns lifecycle marketing strategy creative development channel delivery influencer marketing and events marketing via Visa sponsorships

The role will report to the Director of Marketing West Africa and will be part of the West Africa cluster team and Sub Saharan Marketing team

What a Senior Manager Client Marketing does at Visa 

Account based marketing by leading client relationships across banks Fintechs and merchants and create bigger value for Visa and Visas clients through marketing strategy and co marketing initiatives and deliver innovative solutions through Visas marketing advisory services  Aligning to Visa  s client centric sales methodology you will work with the West Africa Marketing team SSA Marketing Team Marketing Hub and Country cross functional team to strategize and propose impactful and relevant marketing programs to drive business revenue for our clients  Given our clients   varied needs these programs would span across both B2B and B2C

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Key Responsibilities include 

To bring the      best of Visa      marketing expertise to our key clients and you will work cohesively with the Visa marketing community locally regionally and globally West Africa Business Development team Product Visa Consulting and MS&A teams

Partner closely with cross functional teams to sell in and implement marketing programs leveraging Visa resources and expertise to deliver digital first and strategic marketing initiatives with the objective of driving acquisition activation usage brand preference deepen engagement thought leadership and retention

Lead implementation of marketing programs on behalf of Visa clients including the day to day prioritization of work across multiple projects deliverables and stakeholders this includes developing and managing project plans agency briefings third party vendor relationships

Manage internal Visa processes to support the implementation of marketing projects including business development pipeline tracking agency   client SOWs vendor invoicing and project revenue recognition

Manage local contacts within the regional creative media and partnership agencies and vendors to ensure a client centric view in the development and implementation of all campaigns

Develop deeper client partnerships drive thought leadership and generating new revenue streams by providing Marketing VAS including marketing insight co creation strategy session data driven marketing methodologies and marketing consulting services

Oversee all administrative deliveries related to client marketing project management and VAS including and not limited to procurement processes contract management and VIK process management

9 to12 years of work experience with a bachelor s degree or with an Advanced Degree For example Masters
An entrepreneurial results driven digital first strategist with proven experience developing and executing comprehensive digital strategies
Demonstrated marketing strategy and campaign management particularly in digital and partnership
Develop and implement integrated marketing plans to support the agreed marketing strategies and achievement of business and brand objectives
Develop programs that integrate B2C and B2B approaches
Proficiency in creating strategic documentations And Strong skills in PowerPoint Excel and Word
Understanding and application of data developing growth marketing strategies
Proactive approach to problem solving and collaboration
Ensure full alignment with audit and compliance requirements
Negotiation skills

Values Driven
Champions creativity bold ideas and new ways of doing things
Proactively seeks new ways of problem solving and collaboration
Innovates quickly when new information surfaces
Asks bold and stretching questions to challenge status quo in a constructive manner
Actively engages in and promotes an environment of inclusion and diversity of thought
Solutions focused and connects the dots to leverage the best of Visa s assets and resources
Communicates openly honestly and respectfully
Excellent self awareness
Superb communication skills and stakeholder management skills
Demonstrates energy and positive responses when tackling challenging problems and views complicated tasks as engaging or motivating
Quickly recovers from any setbacks and adapts quickly to changes in the environment

Business
Stays current and up to date with latest innovation digital trends research skills and education development
An ability to work effectively in a matrix decision making organization
Strong verbal and written presentation skills
Detail and accuracy focused

Technical
Understands creative and media agency remuneration models
Digital social and mobile marketing proficiency

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.