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Come join a diverse and collaborative team of researchers who work directly with product and marketing to make the best social platform for Facebook's billion+ users. Our primary research ranges from formative to evaluative, using approaches such as focus groups, in-depth interviews, quantitative surveys, and statistical modeling. For this position, we are looking for a qualitative researcher with a focus in emerging markets, to help uncover usability challenges and build products that improve comprehension and simplify the experience for new and less digitally literate users.The right candidates will have done rigorous, creative, impactful primary research, and will be excellent communicators, passionate about empowering people with online social platforms, comfortable in a flat, fast-moving organization, excited to collaborate, and focused squarely on bringing compelling and relevant online experiences to as many people as possible around the world. Experience in applying quantitative methods would be an advantage.

Qualitative UX Researcher, Growth Responsibilities:
  • Work closely with product and business teams to identify research topics
  • Act as a thought leader in the domain of research, while advocating for the people who could use our products
  • Design and execute end-to-end custom primary research using a wide variety of methods
  • Design studies that address both user behavior and attitudes
  • Effectively manage and prioritize research plans through ambiguous and fast-changing environments, align and efficiently execute critical insights and work with a large group of stakeholders
  • Communicate results and illustrate suggestions in compelling and creative ways
  • Work cross-functionally with design, product management, content strategy, engineering and marketing
  • Generate insights that both fuel ideation and evaluate designs


Minimum Qualifications:
  • Bachelor’s degree with several years of relevant experience within user experience, applied research setting and/or product research and development, Master’s degree and a few years relevant experience, or a PhD and relevant experience
  • Degrees in a human behavior related field, such as Human-Computer Interaction, Psychology, Sociology, Economics or Political Science.
  • Experience conducting In-Depth Interviews or Focus Groups and Concept Testing or Usability Testing
  • Interest in and experience executing hands-on, primary research
  • Experience translating research findings into strategic narrative
  • Ability to ask, as well as answer, meaningful and impactful questions for businesses
  • Willingness to travel internationally


Preferred Qualifications:
  • Experience executing mixed-methods research (combining qualitative and quantitative methods)
  • Experience conducting international/cross-cultural research, particularly in Emerging Markets
  • Comfortable leading XFN partners in international research and international research trips
  • Previous experience identifying and working with vendors on end-to-end research design on international research projects


About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.





Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Qualitative UX Researcher, Growth
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