Responsibilities: 

• Manage overall co-marketing strategy for assigned EMEA regional offices/member firms of global partners, assisting in the development and execution of integrated marketing campaigns, go-to-market planning, and regular marketing reviews, with a focus on helping partners move prospects through their sales funnels to drive business growth with Relativity 

• Collaborate with Global Partner Marketing Managers to plan and implement the EMEA regional portion of Gold and Silver partner marketing plans 

• Generate and execute creative and unique ideas for joint marketing tactics that drive business growth for partners and harmonise with other Relativity marketing teams’ activities, advocating for partner inclusion in these activities as appropriate 

• Collaborate with the EMEA marketing team to create and execute annual EMEA partner marketing program that meets both partner marketing and EMEA marketing objectives, in support of EMEA sales and growth objectives 

• Collaborate with channel sales and customer success teams to further develop partner relationships and assure partner co-marketing strategy aligns with overall partner success plans 

• Instrumental in taking partner enablement initiatives to key partners, communicating how these programs benefit the partner, and driving usage  

• Develop and implement partner marketing support on a 1:many level, including process improvement, how-to guides and through-partner campaigns; adapt global 1:many campaigns as needed for EMEA markets 

• Create and encourage use of through-partner marketing campaigns and programs to extend and amplify Relativity key go-to-market messages while helping partners move prospects through the sales funnel 

• Evaluate performance of marketing campaigns and activities and use this insight to inform future joint marketing with partners 

• Provide product and industry insights to shape partners’ go-to-market approach, and gather insights from partners to inform Relativity’s partner marketing, sales enablement, and product marketing efforts 

• Collaborate with other marketing teams to ensure the value of engaging with partners, regardless of path to purchase, is clearly communicated in messaging and content for customers and prospects 

• Support Relativity’s competitive intelligence and market validation projects by leading related discussions with partner accounts 

Qualifications:

• 6+ years of B2B marketing experience, including experience in a field, partner or channel marketing role 

• Background supporting partner ecosystems and partner programs within the SaaS industry—specifically with channel or reseller partnerships as opposed to alliances or technology partnerships  

• Demonstrated experience developing, executing, and measuring marketing strategies and go-to-market plans, including marketing campaigns, content creation, and channel marketing tactics 

• Ability to scale successful 1:1 marketing programs to partner ecosystem to increase impact and results 

• Understanding of sales cycles and processes, and the ability to influence sales professionals and leaders to drive marketing objectives 

• Analytical and critical thinking skills, including the ability to proactively assess business challenges, propose solutions, and execute on plans to address issues 

• Demonstrated expertise building relationships with partners, clients, or other external stakeholders in a consultative, influencer role 

• Ability to travel within EME

Location:

London. This is a hybrid position with a requirement to be in the London office 2 days a week.