The Business & Corporate Communications Intermediate Senior Lead is a seasoned professional who integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and external/internal audiences. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning.

Key Responsibilities:

• Work with partner groups and Public Affairs colleagues to develop integrated Communications strategies that support franchise-wide priorities and business line specific programs
• Draft organizational announcements, initiative-specific communications and talking points, including the coordination of employee-related events.
• Ensure effective communication cascades and channels that distribute targeted information at the franchise, business line and local team level
• Writing communication updates and messages as per the Communications plan or to support franchise wide activities as well as business/function line communication
• Providing communications support for major projects
• Coordinating communication videos
• Source, develop, and ensure relevance of content for various channels.
• Development and implementation of the communications strategy to maintain and strengthen reputation among the key audiences, based on the business and marketing strategy, global and local priorities
• Promotion of the key advantages of the company, its products and services with external and internal communication instruments among key external audiences and employees
• Building and strengthening work with the key media pool, key audiences and their representatives. Influencing company’s reputation in the public sphere
• Anti-crisis communication and mitigation of communication crisis
• Development of the social media practice usage to strengthen company’s positioning and reputation.
• Conduction of the public opinion research and development of informational campaigns and services to strengthen company’s positioning and reputation
• Organize and assist the public speaking of business/function management team (speeches at the forums and conferences, interviews, commentary in the media).
• Assist the business/function with all information required to strengthen company’s reputation and for implementation of the Public affairs strategy
• Conduction of the monitoring and analytics of Citibank presence in the media/public field and a plan of relevant corrective actions
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

PERSON SPECIFICATION

Experience, skills and capabilities

• Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives
• Integrity, maturity, dependability, a positive professional attitude
• A team player who will implement initiatives effectively and motivate others to perform their task
• Excellent organizational and project management skills
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Track record of success in delivering high quality work in a fast paced and dynamic environment
• Critical competencies include oral communication, written communication, project management, relationship building, results orientation and strategic orientation

Education:

• Bachelor’s degree in business management, communications, marketing or another related field

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