Job Details
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior Marketing Specialist, VR
Introduction to team
Our Travel Partnerships and Media division helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.
The Senior Marketing Specialist, VR role sits on the Supply Marketing - Vacation Rentals team in the Travel Partnerships and Media division of Expedia Group. This team acquires new vacation rental listings and coaches them to improve listing presentation and performance. In this role, your expertise and passion for innovative and impactful marketing campaigns, will improve the experience of millions of travelers and travel partners each year.
In this role, you will:
- Develop, implement, and manage integrated marketing campaigns focused on driving promotion adoption for partners who list on Vrbo.com.
- Test and iterate on creative assets and messaging to maximize effectiveness.
- Create segment-specific strategies with supporting creative briefs, analytics requests, operations briefs, asset specs, and readouts
- Understand performance data and key performance indicators (KPIs) to optimize campaigns in real-time (e.g., ROI, conversion rates, engagement)
- Collaborate with cross-functional teams to align campaign objectives with business goals and execute campaign strategies.
Experience and qualifications:
- 5+ years in marketing, preferably in marketing automation and campaign management.
- Consistent track record of working in a results-driven environment accountable to meet growth targets.
- Experienced in using data and experimentation to address business needs with an understanding of marketing lifecycle management
- Excellent written and verbal communication skills, with the ability to clearly articulate ideas and results to diverse audiences.
- Self-motivated individual who thrives in a complex organization, identifies opportunities, acts decisively, and adapts to evolving market and organizational requirements
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.